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#129: The Future of the Cut Flower Industry: Flower Collectives

by | Apr 28, 2022

Are floral collectives the key to the future for domestic cut flower growers? This episode features a recent panel discussion about our new on-demand online course, Collectives 101: A guide for joining and selling through regional wholesale hubs, with Amelia Ihlo. Lisa is joined by Amanda Montgomery of River City Flower Exchange and Jonathan Leiss of Spring Forth Farm to gain insight into the world of floral collectives and to hear first-hand the potential value of this new course for flower farmers.  Amanda and Jonathan share their experiences with this selling model and offer helpful information for those curious about the opportunity to either start a collective or join an existing one.

Links & Mentions

Hummingbird Flower Co: Website  Facebook

River City Flower Exchange: Website  Instagram

Spring Forth Farm: Website  Facebook Instagram

Piedmont Wholesale Flowers: Website  Facebook  Instagram

Stemz: Website  Facebook  Instagram

Association of Specialty Cut Flower Growers     Localflowers.org

Rooted Farmers: Website  Instagram

On-Demand Course: Collectives 101


The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s WorkshopFlower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!