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#143: Laying the Groundwork: A Panic Prevention Plan

by | May 31, 2022

What is the price we pay by skipping the groundwork? My journey through two decades of learning has brought me some key pieces that help stabilize the craziness of business.

  • Why am I in business?
  • Do I have a plan?
  • What is my risk tolerance?
  • How to slow or stop the craziness.

Links & Mentions:

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Book: Fail-Proof Your Business by Paul Adams

Book: The Flower Farmer by Lynn Byczynski

Book: The New Organic Grower by Eliot Coleman


The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s WorkshopFlower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!