by Lisa Mason Ziegler | Nov 8, 2022 | Podcast
While it may sound simple, the lesson of resisting shiny objects is anything but simple. I’ve learned that part of my success is rooted in my ability to resist distractions and new opportunities. Getting up and saying no over and over has been my long-haul success...
by Lisa Mason Ziegler | Nov 5, 2022 | Podcast
Learn what happens after “Frostmas” and during winter for a local sourcing design studio that is open year-round. Ellen Frost of Local Color Flowers is a veteran in this industry of seeking out, developing, and nurturing local growers to supply her...
by Lisa Mason Ziegler | Nov 1, 2022 | Podcast
Big-picture thinking in 5-year bites helps to lead me through the weeds of business. Forget the details and think about what you want your business to look like in 5 years, and then go to work to make it so. Mentions We are so happy about our partnership with...
by Lisa Mason Ziegler | Oct 29, 2022 | Podcast
An insider’s look at why and how Ellen Frost is reducing her wedding work and reaching into other types of work. Halfway through the 2nd decade of Local Color Flowers, her year-round design studio that only uses flowers grown within 100 miles of her Baltimore...
by Lisa Mason Ziegler | Oct 25, 2022 | Podcast
Leaves are a key piece of how I continued the story of building and feeding our soil and the weed prevention I practice. Plus they make for a beautiful garden! I hope my tips liberate you to bring home tons of leaves. ~Lisa Mentions We are so happy about our...
by Lisa Mason Ziegler | Oct 22, 2022 | Podcast
Do you know Bobo? You may have heard Lisa talk about Bobo Smith – a friend and long-term employee at the farm. In this episode, Bobo joins Lisa for a chat! Listen as they reminisce and tell great stories about the early days of The Gardener’s Workshop....
by Lisa Mason Ziegler | Oct 20, 2022 | Podcast
Exciting Announcement: “Seed Talk with Lisa & Layne” is now its own podcast, and our first standalone episode has just been released! Our show trailer and the episodes previously published through the “Field & Garden” podcast are...
by Lisa Mason Ziegler | Oct 18, 2022 | Podcast
Today we have a replay of a webinar that Lisa & Jennie Love recently did called “How Weddings & Events Can Increase Your Flower Farm Profits.” Jennie & Lisa put this one together to help people become more familiar with Jennie’s story and with her online...
by Lisa Mason Ziegler | Oct 18, 2022 | Podcast
Today we have a replay of a webinar that Lisa & Jennie Love recently did called “How Weddings & Events Can Increase Your Flower Farm Profits.” Jennie & Lisa put this one together to help people become more familiar with Jennie’s story and with her online...
by Lisa Mason Ziegler | Oct 15, 2022 | Podcast
Please enjoy this replay of a webinar that Lisa did with Jennie Love called “Top 5 Mistakes New Farmer-Florists Make.” Jennie & Lisa put this one together with the hope of helping new farmer-florists avoid some common pitfalls – all mistakes that Jennie...
by Lisa Mason Ziegler | Oct 13, 2022 | Podcast
Exciting Announcement: “Seed Talk with Lisa & Layne” is now its own podcast! Our show trailer as well as the episodes previously published through the “Field & Garden” podcast are available now, and our first new episode will be...
by Lisa Mason Ziegler | Oct 13, 2022 | Podcast
Exciting Announcement: “Seed Talk with Lisa & Layne” is now its own podcast! Our show trailer as well as the episodes previously published through the “Field & Garden” podcast are available now, and our first new episode will be...
by Lisa Mason Ziegler | Oct 11, 2022 | Podcast
Catch the Replay! Listen as Jennie Love of Love n’ Fresh Flowers in Philly and I discuss the evolution of her flower farm and business. From starting a cutting garden in a community plot to blazing the way as a pioneer in the farmer-florist industry. Named by Martha...
by Lisa Mason Ziegler | Oct 8, 2022 | Podcast
Valerie Schirmer is the owner of Lexington-area Three Toads Flower Farm and the current President of the Association of Specialty Cut Flower Growers. In this fun chat with Lisa, Val shares that her business has become roughly 70% selling amaryllis and paperwhites, and...
by Lisa Mason Ziegler | Oct 6, 2022 | Podcast
In this Clubhouse chat, Lisa talks about flower harvesting, covering common mistakes and questions such as: Best placement for a cutting garden Bucket selection and washing Days and times to harvest Optimum harvest stage and avoiding the “old milk cycle” Post-harvest...
by Lisa Mason Ziegler | Oct 4, 2022 | Podcast
Growing primarily annuals is an option for flower farming! After working my way through figuring this out over years, I learned that for my business model, it was the best fit. I am a small-space farmer that cannot have a hoop or greenhouse, so growing annuals...
by Lisa Mason Ziegler | Oct 1, 2022 | Podcast
Join me as I speak with Andi Thatcher of Rimrock Flower Farm in Montana! Andi is an alum of our online courses and has gone on to do some amazing things! Her ambition and attention to being a professional pushed her to the head of her game, even before she started!...
by Lisa Mason Ziegler | Sep 28, 2022 | Blog, Seed Starting
I built my flower farm on the concept of starting seeds in soil blocks. This is a traditional European method of starting lots of seeds in a tiny space. It’s beneficial to both farmers and home gardeners, for both the space savings and for how easy it is! Plus,...
by Lisa Mason Ziegler | Sep 27, 2022 | Podcast
Don’t allow these things to hold you back from pursuing your flower farming business dreams. No acreage, tractor, or greenhouse? No problem. I didn’t have any of those during the first decade of my flower farm. Mentions: We are so happy about our...
by Lisa Mason Ziegler | Sep 24, 2022 | Podcast
Lisa was recently featured on The joegardener® Show podcast, joining host Joe Lamp’l to discuss the Cool Flowers concept and how she got started growing this fantastic group of spring stunners! They covered topics such as: How to determine which Cool Flowers you...
by Lisa Mason Ziegler | Sep 22, 2022 | Podcast
In this Clubhouse chat Lisa talks about her new cedar raised beds and how she learned to make them from Joe Lamp’l, host of Growing a Greener World on PBS and The joegardener® Show podcast. Lisa shares the story of how she came to know Joe and introduces the exciting...
by Lisa Mason Ziegler | Sep 20, 2022 | Podcast
Join me as I interview a very special guest and friend, Joe Lamp’l! It was such a pleasure for us to have the opportunity to talk again after doing a couple of episodes of The joe gardener® Show podcast together over the past year. In case you’re meeting...
by Lisa Mason Ziegler | Sep 17, 2022 | Podcast
Meet Torrie Anderson of The Flower Farm at Youngs Mill in Newport News, Virginia. Having recently graduated from Lisa’s online flower farming course, this year Torrie and her husband took the leap into urban flower farming after being vegetable gardeners for...
by Lisa Mason Ziegler | Sep 13, 2022 | Podcast
I was forced to learn about seasonal growing. After growing outdoors in a garden with no hoop or greenhouses I learned that embracing the seasons is the best, most cost-effectively, and highest quality way to grow. Mentions: We are so happy about our partnership with...
by Lisa Mason Ziegler | Sep 10, 2022 | Podcast
In this episode, we visit with owner Lisa Mason Ziegler and two of her longest-standing employees, who also happen to be her dear family members. From the very beginning when Lisa started an urban cut-flower farm with her husband Steve’s support, to the...