Podcast

#350: Why Grow Annuals? (Encore)

July 8, 2025

I stumbled into growing annuals. I initially began planting perennials, but I quickly saw the error of my ways - I was going to run out of space, QUICK! As...

#349: Lennie's AAFF Replay

July 1, 2025

Struggling with flower pricing or choosing the right crops? Get real-world advice from a seasoned flower farmer and coach on how to price confidently, pick profitable perennials, and deal with pesky...

#348: Top 3 Perennials That Pull Their Weight w...

June 24, 2025

Discover the Top 3 Perennials that truly earn their keep on a cut flower farm! Join Lisa Mason Ziegler and Dave Dowling as they share expert advice on growing peonies, Baptisia, and sedum—perennials that offer...

#347: Succession Success: Annuals, Perennials, ...

June 17, 2025

Ready to take your flower farming to the next level? Join Lisa Mason Ziegler as she shares how to transition from growing annuals to incorporating perennials, bulbs, and woodies into...

#346: Choosing Crops That Make (and Save) You M...

June 10, 2025

💐 Want to make more money (and avoid wasting it) in your flower farm? In this episode, Lisa Mason Ziegler shares her hard-earned tips for choosing the best crops to...

#345: How Flower Farmers Can Shine In A Crisis

June 3, 2025

In this heartfelt episode, Lisa Mason Ziegler shares real-world lessons from 30+ years of flower farming—through 9/11, the 2008 crash, COVID, and today’s economic uncertainty. Learn how to adapt, pivot,...