Session 1 – Clearing Time to Start and Run a Business
‒ Where does the workday go?
‒ Why and how to do a brain dump
‒ How to structure the business day
‒ Tips to really make this all possible
Session 2 – The Business
‒ Why starting small is the best way
‒ The name and face of the business
‒ The jump from gardener to flower farmer
‒ Online Printing Services
Session 3 – Money Matters
‒ How to get paid
‒ Why you need a CPA
‒ Keeping the books
‒ Financial goal
‒ Bookkeeping Software & Credit Card Processors
Session 4 – Getting Legal & Professional
‒ Why having a plan is important
‒ How to be a professional
‒ Why you need insurance
‒ Licensing and sales tax
Session 5 – Taking Stock of What You Have
‒ How to make the most out of what you have
‒ Taking an inventory can be an eye opener
‒ Thinking about cash to start the business
Session 6 – Getting Organized
‒ How to create a farm guide and record even if you are a terrible record keeper like me!
‒ The weekly schedule of a flower farm
‒ How to stick to your schedule
Session 7 – Life Balance
‒ How to draw a line in the sand
‒ It’s not rocket science–but persistence
‒ When to hire help
Session 8 – Business Stumpers
‒ Some of the common issues that can stop us dead in our business tracks.
Bonus Content
‒ When to Hire Training Video
‒ Multiple Recorded Live Q&A Sessions
Session 1 – Working Garden Design
‒ Think beyond planting- plan for maintenance and tear down
‒ Laying out beds
‒ Windbreaks and drainage
‒ Rotation of crops
Session 2 – Soil Building and Management
‒ Getting a garden started
‒ Season to season soil building
‒ Leaf mold and compost
‒ Using organic fertilizers
Session 3 – Making Beds
This session is made up of 5 separate videos:
‒ 3a Making beds by hand
‒ 3b Making beds with a tiller
‒ 3c Making beds with a tractor and bed maker
‒ 3d Finishing beds
‒ 3e Tips
Session 4 – Flower Farming Tools
This session is made up of 4 separate videos:
‒ 4a About irrigation
‒ 4b Installing flower support netting
‒ 4c Talking fertilizers
‒ 4d Making a low tunnel
Session 5 – Cover Cropping
‒ The benefits
‒ How to include them in your garden
‒ Warm-season crops
‒ Cool-season crop
Session 6 – Weed & Pest Concerns
‒ Preventing weeds
‒ Reading the soil with what weeds are telling you
‒ Ditch pesky crops
‒ ID insects first
Bonus Content
‒ Weed Control
‒ No-Till Beds
‒ No-Till Planting
‒ Why Use Support Netting
‒ Multiple Recorded Live Q&A Sessions
Session 1 – Potential Customers
‒ Breaking the image of yesteryear
‒ What markets might fit you?
‒ Growing for your market
‒ Pricing- don’t undersell yourself and the rest of us!
Session 2 – Deep Dive on Specific Customer Types
‒ 2a Florists
‒ 2b Farmers markets
‒ 2c Supermarkets
‒ 2d Members-only market and bouquet subscriptions
‒ 2e Farmstands, pick-your-own, designers, DIY brides, weddings and events, wholesale houses, co-ops and others
Session 3 – Customer Service
‒ Customers are always right
‒ Making it convenient to buy from us
‒ Look like the professional you are
Session 4 – Marketing
‒ Face-to-Face opportunities
‒ Social media
‒ Freebies
Session 5 – Making Bouquets
‒ Preparing to make bouquets
‒ Making bouquets
Bonus Content
‒ Preparing buckets for bouquet making
‒ Selling
‒ Missing Markets
‒ Market Display
‒ Making a Spring Bouquet
‒ Social Media System
‒ Selling in a Contactless World
‒ Why Build an Email List?
‒ Docs for Gathering Orders
‒ Multiple Recorded Live Q&A Sessions
Session 1 – Seasonal Growing Outdoors
‒ Why to have a road map
‒ The skills of growing outdoors
‒ Growing to fit your conditions
Session 2 – Producing Consistently
‒ Succession planting
‒ Easier to sell a steady crop
‒ Sticking with the schedule
‒ Planning how much to grow
Session 3 – Growing Warm-Season Annuals
‒ When to plant
‒ Giving them what they want
‒ Keeping the blooms coming
Session 4 – Growing Cool-Season Annuals
‒ When to plant
‒ Giving them what they want
‒ Keeping the blooms coming
Session 5 – The Supportive Landscape
‒ Planting beyond the garden
‒ Windbreaks
‒ Backup plantings
Session 6A – My Top Warm-Season Annuals
Session 6B – My Top Cool-Season Annuals
Session 7 – Other Crops
Bonus Content
‒ Grow List
‒ Peony Types
‒ Tuberose Digging Tip
‒ Accessing Bonus Course – Cool Flowers Field Grower’s Report
‒ Multiple Recorded Live Q&A Sessions
Session 1 – Do I Start Seeds or Purchase Plants?
‒ Sourcing seeds and reading a catalog
‒ Storing seeds
‒ Knowing when to buy seeds or plugs
‒ Buying plugs
Session 2A – How to Start and Grow Transplants Indoors
‒ Steps to starting seeds indoors
‒ Planting plug trays
‒ Rooting cuttings
‒ About soil blocks and care
Session 2B – Soil Blocking
‒ How to make, plant and maintain soil blocks
‒ All Things Soil Blocking includes the recipe
‒ Brands of soil that are for soil blocking
‒ Tubs for mixing blocking mix and water
‒ Row covers, hoops, and weight bags
Session 3 – How to Plant Seeds in the Garden
‒ Tips for success
‒ Preparing the bed top
‒ Planting seeds
‒ Preventing and eliminating weeds
Session 4 – Rules of Commercial Seed Starting
‒ How many seeds to start
‒ When to start the seed
‒ Pinching seedlings
‒ Planting seedlings in the garden
Session 5 – Making a Germination Chamber
‒ Why a chamber
‒ Supplies needed
‒ Steps to making a chamber
Session 6 – The Seed Starting Calendar
Bonus Content
‒ Seed Starting
‒ Pinching Annuals
‒ Cool Flower pinching in fall and winter
‒ Ammi Majus Germination Tip
‒ Sprouting Stage Tip
‒ Watering Tip
‒ Pinching Lisianthus
‒ Thinning Bells and Giant Poppies in very early spring.
‒ Spring Walk of Cool Flowers
‒ Direct Seeded Cool Flowers
‒ The Grow Room
‒ Multiple Recorded Live Q&A Sessions
Session 1 – The Commercial Harvester’s Toolbox
‒ Equipment
‒ Preparing buckets
‒ Getting the buckets to the flowers
‒ Bucket washing station
‒ Cool room and cooler
Session 2 – Harvesting Practices
‒ Harvesting techniques
‒ Bloom quality related to the harvest schedule
‒ Stretching flash crops
‒ Bud stage to harvest
‒ When to trash flowers
Session 3 – Conditioning Steps and Products
‒ Why to use products
‒ How to use on a farm
‒ Educating customers
‒ Where to purchase
Session 4a – Where to Make the Cut
‒ What stage to harvest a bloom
‒ Where to make to cut
‒ Proper stripping
Session 4b – Harvest Tips Tender Annuals
‒ My warm-season tender annual harvest tips.
Session 4c – Harvest Tips Hardy Annuals
‒ My cool-season hardy annual harvest tips.
Bonus Content
‒ Harvesting Calla Lily
‒ Harvesting Lisianthus
‒ Harvesting Celosia, Plumes & Cockscomb
‒ Harvesting Hairy Balls
‒ Harvesting Zinnias
‒ Stage to Harvest Lime Light Millet
‒ Cool Flower and Sunflower Harvesting
‒ Multiple Recorded Live Q&A Sessions
