#366: When Fear Feeds on the Unknown
Starting a flower business comes with its fair share of jitters — and most new growers face the same three big fears: Are my flowers good enough? Will I have enough to sell? How much should I charge?
In this episode, Lisa shares her own early experiences as a new grower and the simple habits that transformed anxiety into steady progress. Whether you’re in your first season or thinking about taking the leap, this conversation is packed with real-world strategies to help you quiet the doubts and find your footing.
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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
