Podcast

#62: Go Inside: Growing Your Business With Loca...

October 27, 2021Lisa Mason Ziegler

I was so pleased when Ellen Frost of Local Color Flowers agreed to create an online course with us. Her design studio business model was exactly what I saw as...

#61: Florist Buying Local Podcast: The Secret P...

October 26, 2021Lisa Mason Ziegler

I loved this conversation with Ellen of Local Color Flowers. I feel like I am even more equipped to talk about why local flowers are better all the way around....

The Secret Power of Local Flowers, meet Ellen F...

October 26, 2021Lisa Mason Ziegler

Local is a Lifestyle

Sunny Meadows Flower Farm: Meet Steve and Gretel

October 25, 2021Lisa Mason Ziegler

I met Steve and Gretel Adams years ago at an Association of Specialty Cut Flower Growers conference where we were both speakers. Before I really got a taste of...

#59: Teaching Customers About Seasonality and L...

October 21, 2021Lisa Mason Ziegler

Ellen Frost, a designer in Baltimore, MD, continues sharing her strategies of sourcing from local cut-flower growers. In this episode with Ellen Frost, she is sharing how to educate customers...