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Book, Growing a Beautiful Life

by Lisa Mason Ziegler

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Growing a Beautiful Life: A Flower Farmer's Reflections On Grit, Grace, and the Stories That Grow Between the Rows

Find both inspiration and practical entrepreneurial wisdom in this compelling look at what it truly takes to build a meaningful life and business from the ground up.

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What’s the secret to cultivating a life filled with purpose and grace? In Growing a Beautiful Life, renowned flower farmer Lisa Mason Ziegler of The Gardener’s Workshop (@gardenersworkshopfarm) shares the deeply personal story behind her hardscrabble journey from a passionate home gardener to successful entrepreneur and respected leader in the locally grown cut flower movement. Told with warmth, humor, and remarkable candor, Lisa opens the gate to the gritty realities of building a business and creating a life rooted in purpose—the triumphs, heartbreaks, mistakes, risks, and joyful moments that shaped both her business and her life.

Far more than one farmer's life story, this book is an inspiring roadmap for anyone longing to turn passion into purpose. Alongside reflections from the farm, Lisa shares the mindset shifts, business lessons, growing philosophies, and practical truths she learned while building a multimillion-dollar flower enterprise from a patch of city soil. Whether you dream of selling flowers, cultivating a simpler life, or simply finding the courage to pursue meaningful work, Lisa’s voice is both encouraging and refreshingly real.

Inside, you’ll discover:

  • Raw and often comical behind-the-scenes stories of building The Gardener’s Workshop into a nationally recognized flower farming business
  • Practical insights into the realities of small-scale farming, entrepreneurship, marketing, and growing a business
  • Encouragement for anyone dreaming of turning a personal passion into purposeful work
  • Candid reflections on perseverance, failure, family, creativity, and finding fulfillment through meaningful labor
  • Warm, witty storytelling from one of the most beloved voices in the flower-growing community

Equal parts memoir, motivation, and behind-the-scenes business journey, Growing a Beautiful Life is a reminder that success rarely blooms overnight—but with courage, persistence, and passion, beautiful things can grow from even the smallest beginnings.

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GROWING A BEAUTIFUL LIFE

Kind Words from the Flower Community

Thoughtful words from fellow growers, authors, and flower lovers.

“This is not at all a book about how to become an efficient businesswoman, rather it is a story about a life well lived.” 

Dr. Allan Armitage
Professor Emeritus of Horticulture, University of Georgia

“Lisa Mason Ziegler’s Growing a Beautiful Life is a love letter to family, farm, and flowers.” 

Debra Prinzing
Co-author of The Flower Farmers and founder of the Slow Flowers Movement

"The warmly written Growing a Beautiful Life is equal parts memoir, life coaching manual, and practical guide to building a cut flower business.” 

Dr. John Dole
Professor and Cut Flower Researcher, NC State University

"The fortune gained is not just monetary, but a loving marriage, industry respect, and a legacy of hundreds, if not thousands of new flower farmers around the globe.” 
 

Dave Dowling
Cut Flower Specialist, Ball See

“Growing a Beautiful Life captures exactly what makes Lisa such an extraordinary mentor: her honesty, grit, and willingness
to share the lessons learned through a lifetime of hard work.” 
 

Daniel Schavey
Petal Pickers Flower Co.

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