The Wedding Process

Session 1 – Big Picture Thoughts: The Pros of Wedding Work
Session 2 – Big Picture Thoughts: The Cons of Wedding Work
Session 3 – Personality Traits of a Successful Farmer-Florist
Session 4 – Know Your WHY from the Start
Session 5 – Many Approaches to Weddings
Session 5a – DIY/Bulk Bucket Sales
Session 5b – A La Carte or Menu Style Design Services
Session 5c – Full Service Event Design
Session 6 – Why You Need a Team from the Start!
Session 7 – Working with Freelancers
Session 8 – How to Become the Cream in a Saturated Market
Recorded Live Q&A Sessions – 2022, 2021, November 2020, March 2020

Session 1 – Starting from Scratch: Why You Don’t Have to Grow It All
Session 2 – Top Ten Foundational Flowers to Grow Yourself for Weddings
Session 3 – Top Ten Foliages to Grow Yourself for Weddings
Session 4 – Grow to Set Yourself Apart
Session 5 – (Generally) What Not to Grow Yourself and Where to Source
Session 6 – Crop Planning for Event Design
Session 7 – Tulips and Peonies
Session 8 – “More of Less” – The Key to a Farmer-Florist’s Sanity
Recorded Live Q&A Sessions – 2022, 2021, November 2020, March 2020

Session 1 – Who Is YOUR Client?
Session 2 – Establish YOUR Style
Session 3 – Online Marketing Platforms – Instagram
Session 4 – Online Marketing Platforms – Pinterest
Session 5 – Online Marketing Platforms – Facebook
Session 6 – Online Marketing Platforms – Google
Session 7 – Online Marketing Platforms – Blogging
Session 8 – Wedding Wire / The Knot / Etc.
Session 9 – #IRL – Vendor Networking
Session 10 – #IRL – Photo Shoots
Session 11 – #IRL – Wedding Shows
Session 12 – #IRL – Farmers Markets / Pop Ups
Session 13 – #IRL – Happy Clients
Recorded Live Q&A Sessions – 2022, 2021, November 2020, March 2020

Session 1 – Setting Boundaries from the Start
Session 2 – Tips for Streamlining Emails
Session 3 – The Client Questionnaire
Session 4 – How to Say “No”
Session 5 – How to Host a Successful Consultation Meeting
Session 6 – Pictures Are Worth a Thousand Words
Session 7 – They Booked! Now What?
Session 8 – Final Design Meetings
Session 9 – Day of the Wedding and Beyond
Recorded Live Q&A Sessions – 2022, 2021, December 2020, March 2020

Session 1 – What’s in a Proposal Package?
Session 2 – Proposal Descriptions
Session 3 – Time-Saving Tips for Creating Proposals
Session 4 – Mood Boards
Session 5 – Contracts Overview
Session 5a – The Exclusivity Clause
Session 5b – The Responsibilities Clause
Session 5c – The Communications Clause
Session 5d – The Cancellation Clause
Session 5e – The Payments Clause
Session 6 – Sending the Proposal Package
Session 7 – Revisions and Follow-Up to the Proposal Package
Session 8 – Other Client Documents
Recorded Live Q&A Sessions – 2022, 2021, December 2020, April 2020

Session 1 – Big Picture Pricing Strategies
Session 2 – The “Recipe”
Session 3 – A Proven Pricing Formula
Session 4 – The X Factor
Session 5 – The Farmer-Florist Pricing Advantage
Session 6 – Respecting the Industry Standards
Session 7 – Defending Your Pricing
Recorded Live Q&A Sessions – 2022, 2021, December 2020, April 2020

Video: Wrap-Up
Recorded Live Q&A Sessions – 2022, 2021, December 2020, April 2020

Hard Lesson Learned from COVID-19:

Lesson 1 – The Mark-Up Model Must GO!
Lesson 2 – Clean Up the Contract!
Lesson 3 – Designer’s Choice is the Only Choice!

No, this school does not provide training on floral design, as this school’s primary goal is to train current or aspiring flower farmers how to build a profitable wedding/event farmer-florist business.

It’s true there is a TON of free information floating around out there. But is it reliablycorrectinformation? Does it fit your situation, your goals, your experience level? How much time do you have to sort through info from various sources and decide what fits your needs? Purchasing an online course from someone with decades of experience gives you instant access to an organized, detailed, reliably accurate set of lessons to save you time and energy, so you can focus on learning rather than researching.

Mini-Workshops vary from sixty minutes to over four hours of instruction, see individual courses for details. Each of these courses offers lots of valuable information on a specific topic that you can digest in a short amount of time and put into action right away.

School course content is much more comprehensive and covers broad topics. School courses are meant to serve as a long-term reference tool that you will use all throughout the course of your flower farming journey. Each course includes 6 modules, which each contain multiple video training sessions, instructor worksheets, and handouts, and an FAQ archive. All of the course sessions (including the FAQs) are searchable by keyword, so you can always find and go directly to the information that you need at any given time.

You can watch the courses anytime at your convenience. Purchased On-Demand Courses will appear in your library immediately and will always be there for viewing.

You can watch the courses anytime at your convenience. Purchased On-Demand Courses will appear in your library immediately and will always be there for viewing. 

Yes, once you are part of our course family (owning any online school or workshop) you will be eligible for $50 off additional school courses.

Yes, our online courses are available internationally.

YES! We strive to make the lessons in these courses universally applicable across all regions and growing conditions (as proven by our students who range from Alaska to the Tropics!). Rather than just telling you what to do, our courses will teach you how to assess your environment and make decisions based on your specific conditions.