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Who Is This School For?
Aspiring & Seasoned:
Farmer-Florists
Cut-Flower Farmers
Florists
Designers
Event Planners
Why Get Into Event Work?
Maximize Profits: Highest Price Point Per Stem
Guaranteed Income: Contractual Work
Fulfilling Career: Emotionally Gratifying
Very Creative: Go Beyond Bouquets
Reduce STRESS & Gain CONFIDENCE
Set Clear Expectations: Detailed Contract Templates
Ensure Fair Compensation: Industry Pricing Formulas
Boost Sales: In-Depth Event Marketing Trainings
Maximize Yields: Crop Planning & Sourcing Tips
Hiring Staff vs Freelancers
Learn to be Graceful Under Fire
781 Students Enrolled
Your Instructor, Jennie Love
14+ years experience
Designed for over 800 weddings & events
Owner of Love ‘n Fresh Flowers
Named one of the top wedding florists in the nation by Martha Stewart in 2015
Featured in the New York Times, Martha Stewart Weddings, Brides Magazine, The Knot, and the Philadelphia Inquirer
Meet Jennie
Owner and Creative Director of Love ‘n Fresh Flowers in Philadelphia, Jennie Love is a professionally-trained floriculturist and life-long farmer. Leaving behind an earlier career in corporate marketing, Jennie took up urban flower farming in 2008 and launched her bustling event design studio in 2009. A charismatic and passionate entrepreneur, Jennie found her natural niche crafting sustainable wedding designs using her own farm’s flowers. Arguably the foremost farmer-florist in the industry today, she has flowered more than 800 weddings and numerous other special events in the past decade.
Jennie has been featured in the New York Times, Martha Stewart Weddings, Brides Magazine, The Knot, and the Philadelphia Inquirer for her seed-to-centerpiece efforts. She was named one of the top wedding florists in the nation by Martha Stewart. In addition to weddings, her distinctively lush and textural floral designs have been used in numerous photo shoots, magazines, style blogs, and books. Jennie has hosted hundreds of workshops and master classes at her farm as well as traveling across the U.S. and Canada to teach. She served for nine years on the leadership board of the international Association of Specialty Cut Flower Growers, including three years as president. She is the host of the popular flower farming podcast, No-Till Flowers. In 2022, she launched the Regenerative Flower Farmers Network that has over 1,000 members worldwide today.
On a petite, but highly productive, five-acre farm in Philadelphia, Jennie runs a profitable floral business that fully supports herself and four+ employees each season. She has built her farm from the ground up, one hundred percent on her own initiative, over the past 15 years, using weddings and workshops as the main revenue source. In her courses, you’ll learn how she did it.
What Past Students Are Saying
Follow Our Simple Step-by-Step Process
Online Learning at Your Own Pace
Study from anywhere, at any time, on any device for life. Purchase this school today & get full access to all the content immediately at your fingertips!
Jennie’s comprehensive curriculum is designed with OVER 17 HOURS of presentations and how-to videos spread out over 6 bite-sized modules. PLUS, 1,022 easily accessible & searchable past Frequently Asked Questions with Jennie.
School Content
Video Sessions
Hours of Video
Printable Handouts
Risk Free!
Our 100% Money Back Guarantee
Full refunds with no questions asked are given upon email request within 7 days of purchase. Once a refund has been issued you lose all access to the course.
PLUS, get these bonuses
BONUS 1: Exclusive 394+ Member Facebook Community
Connect with like-minded individuals & receive feedback and support from your peers. Become part of a community of farmer-florist students who share the same interests.
BONUS 2: Webinar Replay
We’re dedicated to helping you become an event pro. That’s why we’ve added this bonus video replay with the tips and tricks you need to succeed with dahlias.
Frequently Asked Questions
Does this school include floral design training?
No, this school does not provide training on floral design, as this school’s primary goal is to train current or aspiring flower farmers how to build a profitable wedding/event farmer-florist business.
Why would I buy an online course when there is so much free information on the internet?
It’s true there is a TON of free information floating around out there. But is it reliably correct information? Does it fit your situation, your goals, your experience level? How much time do you have to sort through info from various sources and decide what fits your needs? Purchasing an online course from someone with decades of experience gives you instant access to an organized, detailed, reliably accurate set of lessons to save you time and energy, so you can focus on learning rather than researching.
What is the difference between School courses and Mini-Workshops?
Mini-Workshops vary from sixty minutes to over four hours of instruction, see individual courses for details. Each of these courses offers lots of valuable information on a specific topic that you can digest in a short amount of time and put into action right away.
School course content is much more comprehensive and covers broad topics. School courses are meant to serve as a long-term reference tool that you will use all throughout the course of your flower farming journey. Each course includes 6 modules, which each contain multiple video training sessions, instructor worksheets, and handouts, and an FAQ archive. All of the course sessions (including the FAQs) are searchable by keyword, so you can always find and go directly to the information that you need at any given time.
Do I have unlimited access?
Yes, you have lifetime unlimited access to your purchased courses.
Do I have to watch at a certain time?
You can watch the courses anytime at your convenience. Purchased On-Demand Courses will appear in your library immediately and will always be there for viewing.
Do you offer course discounts?
Yes, once you are part of our course family (owning any online school or workshop) you will be eligible for $50 off additional school courses.
I live outside of the USA, may I purchase a course?
Yes, our online courses are available internationally.
This sounds great, but can it be done in MY region/growing conditions?
YES! We strive to make the lessons in these courses universally applicable across all regions and growing conditions (as proven by our students who range from Alaska to the Tropics!). Rather than just telling you what to do, our courses will teach you how to assess your environment and make decisions based on your specific conditions.
Free Sneak Peek
Signup for a FREE sneak peek of one of Jennie’s video sessions, “The Pros of Wedding Work”.
Plus, access to her course handout “Flower Care Tips”.
What Past Students Are Saying
20 reviews for Farmer-Florist School Online: The Wedding Process
Limited Time Offer: $695
Maximize Your Flower Profits With Weddings!
DISCLAIMER: This site is not a part of the Google, YouTube, Meta / Facebook website; Google Inc or Meta Inc / Facebook Inc.™. Additionally, This site is NOT endorsed by Meta™ / Facebook™ in any way. In the nature of transparency and authenticity, The Gardener’s Workshop can not and does not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. You alone are responsible and accountable for your decisions, actions, and results.
Jennifer Joray –
Jennie is THEE go-to, trusted source for a farmer florist in the weddings business. She has been doing it longer than us, and in a busy city locale. Although her client base is different than here in central Maine, her business experience and worksheets are flexible for anywhere, and offer a superb baseline to begin from. After one season of doing full service weddings, looking back, we truly couldn’t have jumped in the way we did without taking her course first. She eliminates years of trial and error from the business, and gives you the documents and language to go into proposals and advertising feeling well versed, knowledgeable and confident! Just look at our full service page on our website to see the photos of the work we did this past season, and know that it couldn’t have been possible without the financial, planning and development Jennie has already put in place. Although she is NOT a lawyer (nod to the course there, lol) she does provide a great starting point for legalities as well. Thank you a thousand times, Jennie! Our family is beginning this lifelong journey with your knowledge and expertise; you’ve got our backs!
melanie –
Jennie really shares ALL her years of experience and knowledge! I recommend this course for any florist or farmer florist. How to create event recipes/stem count, what to grow & crop plans, contracts and proposals all of these sessions are solid gold. One suggestion: remove or update the social media session. Canva and tik tok are not mentioned. Wedding pros and couples are relying on both. That’s my only suggestion and we all know fast anything online becomes dated but honestly, 2019-20 is ancient history.
Nicoleta – De Blije Vlinders –
I absolutely loved the Wedding Process course and the sheer scale of knowledge and advice Jennie provided. Hands down, one of the best investments I have made for myself. It provided me the insights and encouragement to take my flower business to the next level. Thank you Jennie for your generosity, amazing work and for sharing your years of experience with us. It has been a privilege!
Kathy Gormandy –
As a flower farmer expanding into weddings, I appreciated Jennie’s candid approach to finding the right customers and the business savvy that is required to protect yourself with a thoughtful well-written contract.