Session 1 – Introduction
Session 2- Why Do I Need To Know This Stuff
Session 3 – The Global Cut Flower Industry
Session 4 – The US Cut Flower Industry
Session 5 – Evolution of Flower Retail
Session 6 – Consumer Trends
Session 7 – US Cut Flower Industry: Big Issues
Session 8 – Conclusion
Session 1 – Introduction
Session 2 – Motivation
Session 3 – Motivation: Environmental
Session 4 – Motivation: Ethical
Session 5 – Motivation: Business
Session 6 – Motivation: Product
Session 7- Motivation: Community
Session 8- Local Sourcing Goals
Session 9 – Defining Local
Session 10-Challenging Local
Session 11 – Conclusion
Session 1 – Introduction
Session 2 – Sources of Local Flowers
Session 3 -Pursuing a Relationship
Session 4- Strategic Relationships
Session 5 – Starting the Relationship
Session 6- Dealing with Problems
Session 7 – Conclusion
Session 1 – Introduction
Session 2 – Seasonal Based Local Logistics
Session 3- Local Flower Pricing
Session 4- Preparing to Order Local Flowers
Session 5- Availability Lists
Session 6 – When to Make the Order
Session 7- Ordering Local From a Wholesaler or Co-op
Session 8- Receiving Your Order
Session 9- Conclusion
Session 1 Introduction
Session 2 Value Proposition
Session 3 Your Flower People
Session 4 Smallest Viable Market
Session 5 Marketing With Your Story
Session 6 Selling Your Local Flower Services
Session 7 Conclusion
Session 1 Introduction
Session 2 Customer Engagement
Session 3 Community Activism
Session 4 Leadership
Session 5 Building Business Relationships
Session 6 Conclusion