#143: Laying the Groundwork: A Panic Prevention Plan

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What is the price we pay by skipping the groundwork? My journey through two decades of learning has brought me some key pieces that help stabilize the craziness of business.

  • Why am I in business?
  • Do I have a plan?
  • What is my risk tolerance?
  • How to slow or stop the craziness.

Links & Mentions:

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Book: Fail-Proof Your Business by Paul Adams

Book: The Flower Farmer by Lynn Byczynski

Book: The New Organic Grower by Eliot Coleman


The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s WorkshopFlower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!

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