Are floral collectives the key to the future for domestic cut flower growers? This episode features a recent panel discussion about our new on-demand online course, Collectives 101: A guide for joining and selling through regional wholesale hubs, with Amelia Ihlo. Lisa is joined by Amanda Montgomery of River City Flower Exchange and Jonathan Leiss of Spring Forth Farm to gain insight into the world of floral collectives and to hear first-hand the potential value of this new course for flower farmers. Amanda and Jonathan share their experiences with this selling model and offer helpful information for those curious about the opportunity to either start a collective or join an existing one.
Links & Mentions
Hummingbird Flower Co: Website Facebook
River City Flower Exchange: Website Instagram
Spring Forth Farm: Website Facebook Instagram
Piedmont Wholesale Flowers: Website Facebook Instagram
Stemz: Website Facebook Instagram
Association of Specialty Cut Flower Growers Localflowers.org
Rooted Farmers: Website Instagram
On-Demand Course: Collectives 101
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
