#304: Ellen Frost's May Q&A, Ask A Florist

_304 Ellen Frost's May Q_A_ Ask A Florist


Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, normally called Ask a Flower Farmer. This one, however, we called Ask a Florist, and it featured guest hostess Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener’s Workshop. In this Q&A Ellen fielded questions about floral design, the different flowers she uses throughout the year, and some great business questions too.

Other topics mentioned: floral design for beginners, long-lasting flowers, arranging in mason jars, what Ellen designs with during the winter months, foam-free floral mechanics, the first steps toward selling your flowers, how to get the best vase life from your flowers, how to sell to a florist for the first time, flower cart sales, flower pricing for florists, buying bulk flowers, using social media as a tool to tell your story, spring focal flowers, price undercutting.

Mentions

⁠⁠Ellen’s newsletter signup⁠⁠

⁠⁠Ellen’s YouTube Channel⁠⁠

Instagram: ⁠⁠⁠Ellen Frost Flowers⁠⁠⁠

Instagram: ⁠⁠Local Color Flowers⁠⁠

Ellen’s courses:

On-Demand Mini-Workshop: ⁠⁠⁠⁠Preparing to Sell to Florists⁠⁠⁠⁠

⁠⁠Florist School Online: Growing Your Business with Local Flower Sourcing⁠⁠

Field & Garden Podcast #130: Local Color Flowers – ⁠A Design Studio’s Year Month-by-Month with Ellen Frost⁠

Seed Talk Podcast #52 – ⁠Zinnia Challenges with Florist Ellen Frost⁠

⁠⁠The Gardener’s Workshop on Instagram⁠⁠

⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠

⁠⁠Sign up to receive our weekly Farm News!⁠⁠


The⁠⁠ Field and Garden Podcast⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠ Vegetables Love Flowers and Cool Flowers⁠⁠, owner of⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠ Flower Farming School Online,⁠⁠ and the publisher of⁠⁠ Farmer-Florist School Online⁠⁠ and⁠⁠ Florist School Online.⁠⁠ Watch⁠⁠ Lisa’s Story⁠⁠ and connect with Lisa on social media!

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