Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, normally called Ask a Flower Farmer. This one, however, we called Ask a Florist, and it featured guest hostess Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener’s Workshop. In this Q&A Ellen fielded questions about floral design, the different flowers she uses throughout the year, and some great business questions too.
Other topics mentioned: floral design for beginners, long-lasting flowers, arranging in mason jars, what Ellen designs with during the winter months, foam-free floral mechanics, the first steps toward selling your flowers, how to get the best vase life from your flowers, how to sell to a florist for the first time, flower cart sales, flower pricing for florists, buying bulk flowers, using social media as a tool to tell your story, spring focal flowers, price undercutting.
Mentions
Instagram: Ellen Frost Flowers
Instagram: Local Color Flowers
Ellen’s courses:
On-Demand Mini-Workshop: Preparing to Sell to Florists
Florist School Online: Growing Your Business with Local Flower Sourcing
Field & Garden Podcast #130: Local Color Flowers – A Design Studio’s Year Month-by-Month with Ellen Frost
Seed Talk Podcast #52 – Zinnia Challenges with Florist Ellen Frost
The Gardener’s Workshop on Instagram
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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
