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CONFIDENTLY Sell Your (Local) Flowers To Florists!
Preparing to Sell to Florists
Online Workshop with Ellen Frost
$49.95 – Lifetime Access. Risk-Free Guarantee.
Build STRONG & CONSISTENT Business Relationships
Identify Your Ideal Florist Customers
Identify types of florists that will value your local flowers and how to approach them.
Confident Pricing Strategies
Learn the art of pricing your flowers for local markets.
Create Effective Availability Lists
Master the craft of compiling and presenting the flowers you have to sell.
Your Instructor, Ellen Frost
Established Florist
15+ years as a florist running her own year-round design studio
Local Flower Sales Expert
Sells only local flowers grown within 100 miles of Baltimore, MD
Accomplished Leader
Masters of Business Administration & 2016 ASCFG Allan M. Armitage Award for Leadership winner
Published Writer
Writes a regular column for the ASCFG’s The Cut Flower Quarterly
In This Online Course – You Will Learn:
Lesson 1 (47 mins)
Understanding and Finding the Right Florist Customers
5 video sessions teaching you how to identify ideal florists, differentiate from wholesalers, & prepare your pitch.
Lesson 2 (34 mins)
Understanding Pricing
4 video sessions covering your costs, setting a price strategy, & your farm’s unique niche.
Lesson 3 (24 mins)
Availability List
3 video sessions breaking down what florists want in an availability list, formatting, & best practices.
Frequently Asked Questions
What is the difference between School courses and Workshops?
Workshops vary from sixty minutes to over four hours of instruction, see individual courses for details. Each of these courses offer lots of valuable information on a specific topic that you can digest in a short amount of time and put into action right away.
School course content is much more comprehensive and covers broad topics. School courses are meant to serve as a long-term reference tool that you will use all throughout the course of your flower farming journey. Each course includes 6 modules, which each contain multiple video training sessions, instructor worksheets, and handouts, and an FAQ archive. All of the course sessions (including the FAQs) are searchable by keyword, so you can always find and go directly to the information that you need at any given time.
May I watch more than once?
You have lifetime unlimited access to your purchased courses.
Do I have unlimited access?
You have lifetime unlimited access to your purchased courses.
Do I have to watch at a certain time?
You can watch the courses anytime at your convenience. Purchased On-Demand Courses will appear in your library immediately and will always be there for viewing.
Do you offer course discounts?
Yes, once you are part of our course family (owning any online school or workshop) you will be eligible for $50 off additional school courses.
I live outside of the USA, may I purchase a course?
Yes, our online courses are available internationally.
Are the courses focused on growing in a specific region or area?
No, the courses are based on methods to apply to any growing area.
Student Testimonials
“Within the first few classes I had several key take-aways and items to prepare for as I approached my first florists this summer. Several of those key points were the exact questions florists asked me when I approached them!” – Amy
“I am very thankful for this class, and I would highly recommend it for all of my fellow cut flower farmers!” – Jean
“I visited three florists and the first one bought $200 on the spot!!! I could not believe it.” – Beth
Risk Free!
Our 100% Money Back Guarantee
Full refunds with no questions asked are given upon email request within 7 days of purchase. Once a refund has been issued you lose all access to the course.
What Past Students Are Saying
4 reviews for Preparing to Sell to Florists
Limited Time Offer: $49.95
Discover the SECRETS to Successful Florist Sales!
DISCLAIMER: This site is not a part of the Google, YouTube, Meta / Facebook website; Google Inc or Meta Inc / Facebook Inc.™. Additionally, This site is NOT endorsed by Meta™ / Facebook™ in any way. In the nature of transparency and authenticity, The Gardener’s Workshop can not and does not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. You alone are responsible and accountable for your decisions, actions, and results.
Amy –
Ellen did a great job with this course. Within the first few classes I had several key take-aways and items to prepare for as I approached my first florists this summer. Several of those key points were the exact questions florists asked me when I approached them. She gives a lot of industry insight and shares from her own experience as a florist interacting with farmers on a daily basis. This is a good course, and I’m considering taking the more comprehensive
“growing your business with local flowers” with Ellen in the future.
Jean Ames –
I just completed Ellen Frost’s class, Preparing to Sell to Florists. Ellen could not have been more thorough with this class. She included everything a grower would need to grow their business into excellence! I am very thankful for this class, and I would highly recommend it for all of my fellow cut flower farmers!
Beth Holland ( Happi Harvest) –
Ellen’s course gave me the organization tips on how to put a plan in place. I’ve been selling to 1 florist and I knew I had more I could offer to others.
I visited 3 florist and the first one bought $200 on the spot!!! I could not believe it. Floored. My daughter was with me and we both were so excited. I left samples to the other 2.
I’m going to visit these florist each Tuesday to see if they need anything and I’m calling it ‘SHOP THE VAN’. I just needed someone to help me get my thoughts together and on paper. Thank you so much ELLEN!
Kerri Lewis –
Amazing. Totally worth it. Why learn from your mistakes? This gives you nuggets for success that would take you longer to learn on your own. And you would lose money in the meantime. Spend the $50!