by Lisa Mason Ziegler | Jan 30, 2024 | Podcast
This time of year we have lots of folks reaching out because of fears they are experiencing about their Cool Flowers facing cold weather. I understand and suffer from the same thing from time to time. It’s natural, and we need to do all we can to meet their needs to...
by Lisa Mason Ziegler | Jan 29, 2024 | Happening on a Flower Farm with Lisa Mason Ziegler
During the summer season, I have a pretty structured week. I work Monday through Friday, never on Sunday, and rarely on Saturday. My typical work day begins at 6 am and ends between 2-5 pm. I owe this schedule to thinking about how my farm works during the no-harvest...
by Lisa Mason Ziegler | Jan 23, 2024 | Podcast
In this encore presentation of Lisa’s very first episode of Field & Garden, she covers a couple of really big topics: 1) How NOT to freak out if you decide to peek under your row covers in mid-winter, and 2) How to use this time to harness the power of...
by Lisa Mason Ziegler | Jan 16, 2024 | Podcast
Tests and lessons (failures!) lead to perseverance. Perseverance is a required ingredient for a small business. We must continue despite failures, difficulties, or opposition. Don’t give up or give in to fear. Facing fear in business never ends, so we must all...
by Lisa Mason Ziegler | Jan 11, 2024 | Happening on a Flower Farm with Lisa Mason Ziegler
It was the 2016 ASCFG meeting in Grand Rapids, Michigan. The conference kicked off with welcoming words from Dale Deppe. You may think you don’t know of him, but I’m sure you do: Dale led Spring Meadow Nursery to a position as a world-renowned propagation nursery. ...
by Lisa Mason Ziegler | Jan 9, 2024 | Podcast
Join Lisa, Dave, and Gretel as they discuss the Flower Farming School Online Trio Sale. The culmination of several years of work, these schools are being offered as a complete set for the first time, and for a limited time only. Students now have the opportunity to...
by Lisa Mason Ziegler | Jan 3, 2024 | Blog, Cool Flowers, Lisa Live
This series is brought to you by TheGardenersWorkshop.com. Making it possible for flower lovers at all levels to grow and enjoy flowers and to build businesses based on flowers! Cool-Season Flower Chronicle Videos Below ⇓ ⇓ ⇓ ⇓ Listen to each week’s...
by Lisa Mason Ziegler | Jan 2, 2024 | Podcast
Did you know that we have another podcast series? It’s called Seed Talk with Lisa & Layne, and it’s become really popular! This is their top podcast episode of 2023, the one with the most overall listens, and it’s the first episode in a 3-part...
by Lisa Mason Ziegler | Dec 30, 2023 | Podcast, Seed Talk
Are you ready for a fresh start in 2024? Have you taken some time to reflect on changes you will be making going into the new year? Today, Lisa and Layne wrap up the year with a review of the top-selling seeds of 2023, new things they will be trying in 2024, some...
by Lisa Mason Ziegler | Dec 26, 2023 | Podcast
*Winner Best of 2023* This podcast had the most listens this year! If I had the opportunity to restart my business today based on what I have learned since starting in 1998, these are some of the things that would change the course of my business. They seem so simple...
by Lisa Mason Ziegler | Dec 19, 2023 | Podcast
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. Guest-hosted by Dave Dowling of Ball/ColorLink, who is also a former flower farmer and the instructor for our online course: Flower Farming School...
by Lisa Mason Ziegler | Dec 12, 2023 | Podcast
I’m looking over my shoulder as I begin to firm up my business goals and plans for 2024. Lessons learned and reminders of advice given is good food for thought. Learning to say no to great ideas that aren’t in my wheelhouse is at the top of my list....
by Lisa Mason Ziegler | Nov 28, 2023 | Podcast
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one was guest-hosted by Dave Dowling of Ball/ColorLink. Dave is also a former flower farmer and the instructor for our online course: Flower...
by Lisa Mason Ziegler | Nov 21, 2023 | Podcast
Join Lisa Ziegler and Jessi Graven as they discuss the writing of The Cut-Flower Handbook. This book is scheduled for release in February 2024 and is available for pre-order now. Pre-order The Cut-Flower Handbook directly from TGW to get our FREE bonus...
by Lisa Mason Ziegler | Nov 14, 2023 | Podcast
Join me as I catch up with Gretel Adams of Sunny Meadows Flower Farm in Columbus, Ohio. In this episode, we talk about how life on the farm has changed with the addition of their first child, get an update on their flower farming biz, and learn of another big...
by Lisa Mason Ziegler | Nov 13, 2023 | Blog, Cool Flowers, Fresh Cut Flowers
I’ve grown well over a million stems of snapdragons since I started my flower farming business in 1998. Throughout the years my relationship with this flower has had a lot of ups and downs but one thing remains constant: snapdragons are easy to grow and they are in...
by Lisa Mason Ziegler | Nov 7, 2023 | Podcast
My goal was to always sell it all fresh, but, there are always leftovers, right? Why not hang them to air dry and sell them as added-value products? Dried flowers are back in vogue and an excellent cash crop to sell alongside your fresh fall flowers and those...
by Lisa Mason Ziegler | Oct 31, 2023 | Podcast
In this very special episode, TGW staffer Jessi Graven guest hosts as she visits fellow TGW student and established flower farmer Michelle Wheeler of River Bend Blooms in Kentucky! Here, Michelle tells the story of how she came into flower farming, how the business...
by Lisa Mason Ziegler | Oct 24, 2023 | Podcast
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer, hosted by Jennie Love of Love ’n Fresh Flowers. Jennie is a well-known and highly sought-after farmer-florist in Philadelphia specializing in...
by Lisa Mason Ziegler | Oct 17, 2023 | Podcast
Time for another great chat between Lisa and expert cut-flower grower, Dave Dowling! Dave is also a bulb and plant broker, and the author of our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. In this episode, Lisa & Dave talk...
by Lisa Mason Ziegler | Oct 10, 2023 | Podcast
What does trusting the process mean? Learning the steps and just keep doing them. I lean on mentors, teachers, organizations, resources, and team members. Everyone needs them all. Business is an ever-evolving and changing force meaning every day has scary stuff— we...
by Lisa Mason Ziegler | Oct 9, 2023 | Happening on a Flower Farm with Lisa Mason Ziegler
It was one of the earliest ASCFG conferences I attended. I was kind of a loner (hard to believe, right?) and I hadn’t connected yet with anyone so I would spend my free time observing and listening while at conferences. It is pretty amazing what you can learn just...
by Lisa Mason Ziegler | Oct 3, 2023 | Podcast
Get your notepad ready! This is an information-packed crash course in lily succession planting from expert grower and bulb broker, Dave Dowling. Dave is also the author of our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. In this...
by Lisa Mason Ziegler | Sep 26, 2023 | Podcast
Coming out of the dog days of summer is the time to consider: what are my flower needs for next season? While it is fresh in your memory, consider “Where am I selling and when does it start?” These guiding principles will lead you to what you should grow,...
by Lisa Mason Ziegler | Sep 19, 2023 | Podcast
Please enjoy this replay of a webinar that Lisa did with Jennie Love called “Top 5 Mistakes New Farmer-Florists Make.” Jennie & Lisa put this one together with the hope of helping new farmer-florists avoid some common pitfalls – all mistakes that Jennie...