by Lisa Mason Ziegler | Sep 19, 2023 | Podcast
Please enjoy this replay of a webinar that Lisa did with Jennie Love called “Top 5 Mistakes New Farmer-Florists Make.” Jennie & Lisa put this one together with the hope of helping new farmer-florists avoid some common pitfalls – all mistakes that Jennie...
by Lisa Mason Ziegler | Sep 12, 2023 | Podcast
Do you love the processes of starting, growing, and harvesting lots of cut flowers, but don’t really want to go into business? That is totally doable and in my book, an even higher calling! Mentions We are so happy about our partnership with the Growing For...
by Lisa Mason Ziegler | Sep 5, 2023 | Podcast
Today’s episode is a chat that Lisa recently had with Tammy Osselaer, owner of Little Petal Farm in Noblesville, Indiana. During this conversation, they chat about retail sales, farmers markets, the importance of weeding regularly, AND how flower farmers are ALWAYS...
by Lisa Mason Ziegler | Aug 29, 2023 | Podcast
Lisa recently had a chat with Debra Prinzing to celebrate the 10-year anniversary of the Slow Flowers Podcast. As part of the festivities, Slow Flowers is reairing selected episodes from each year of the podcast, and Debra chose Lisa’s episode for the second year,...
by Lisa Mason Ziegler | Aug 22, 2023 | Podcast
A well-known writer, speaker, and horticulturist, the TGW family might know Dr. Allan Armitage best as the co-author of one of our favorite reference books, Specialty Cut Flowers. Here, Lisa chats with “Dr. A” about how they met, how he got his start in...
by Lisa Mason Ziegler | Aug 15, 2023 | Podcast
I vividly remember harvesting flowers that I knew were destined for the compost heap. July and August can be tough sales months, but facing and overcoming it can be done. I hope this helps! ~Lisa Mentions Lisa’s course, Flower Farming School Online: The Basics,...
by Lisa Mason Ziegler | Aug 8, 2023 | Podcast
Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, normally called Ask a Flower Farmer. In this episode we instead did an Ask a Florist session with guest host Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is not...
by Lisa Mason Ziegler | Aug 1, 2023 | Podcast
Do you need a break? To continue performing everyone needs time to refuel. For me, marrying into a family that observes Sundays as a day of rest played a significant role in my business success. Looking back I see how it gave me down space to become better. Mentions...
by Lisa Mason Ziegler | Jul 25, 2023 | Podcast
Lisa, Val, Dave, and Ellen discuss the impacts of the pandemic and how the industry has moved on in the following years from the perspective of a cut-flower grower, a florist, and a wholesale plant broker. Trend Alert: Customizing flower growing to fit your lifestyle,...
by Lisa Mason Ziegler | Jul 18, 2023 | Podcast
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one was guest hosted by Dave Dowling of Ball/ColorLink. Dave is also a former flower farmer and the instructor for our online course: Flower...
by Lisa Mason Ziegler | Jul 11, 2023 | Podcast
Now is the time for big-picture planning for next spring: where and when. As I am shuffling our gardens again, I am excited to embark on a smaller garden that produces more. I know where I am planting Cool Flowers and when I should plant which leads me backward to...
by Lisa Mason Ziegler | Jun 27, 2023 | Podcast
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one was guest hosted by Dave Dowling of Ball/ColorLink. Dave is also a former flower farmer and the instructor for our online course: Flower...
by Lisa Mason Ziegler | Jun 20, 2023 | Podcast
Lisa was recently featured on The joegardener® Show podcast, joining host Joe Lamp’l to discuss the concept of succession planting with flowers. Topics covered include: Spreading out & making the best use of your resources Maximizing your harvest over time...
by Lisa Mason Ziegler | Jun 13, 2023 | Podcast
Join Lisa Z. and Dave Dowling as they talk about some big improvements and changes to Dave’s online school! These changes benefit both current owners of the course and prospective students alike, check them out! View the video blog on our YouTube Page. Mentions...
by Lisa Mason Ziegler | Jun 6, 2023 | Podcast
his episode is an encore presentation of a chat with my friend and student Nicole Pitt of Flower Hill Farm. Nicole farms in Boonville, New York on the land of her childhood (and current) home. A former TV news reporter/anchor, Nicole is now in her fifth year of cut...
by Lisa Mason Ziegler | Jun 4, 2023 | Podcast
Little did I know that being afraid to sell my first flowers was actually the gift that prepared me for a career of success. Becoming a strong, confident seller was not what I thought, it was the result of becoming a prepared and professional flower farmer that led me...
by Lisa Mason Ziegler | May 30, 2023 | Podcast
Do you refer to yourself as a flower farmer or a cut flower grower? I wonder if our verbal preference is a reflection of our subconscious focus. Either way, I believe telling our story has far more reach and impact in the future than we can imagine. Tell your story...
by Lisa Mason Ziegler | May 23, 2023 | Podcast
As I am facing the struggle of realigning my business priorities as my book project is wrapping up, I am revisiting class one in Flower Farming School Online which is helping me so much. It is making me take a look at what I’m doing with my business day and what I may...
by Lisa Mason Ziegler | May 16, 2023 | Podcast
This episode features a takeover of our popular “Ask a Flower Farmer” live Q&A session on Instagram. This one was hosted by Daniel Schavey of Petal Pickers Flower Co. in Greenville, SC. Daniel is a 7th-year flower farmer growing in zone 8a and an alumnus of most...
by Lisa Mason Ziegler | May 9, 2023 | Podcast
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one was guest hosted by Dave Dowling of Ball/ColorLink. Dave is also a former flower farmer and the instructor for our online course: Flower...
by Lisa Mason Ziegler | May 2, 2023 | Podcast
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This episode was guest hosted by Val Schirmer of Three Toads Farm. Val is a flower farmer based in the Lexington, Kentucky area, and also the current...
by Lisa Mason Ziegler | Apr 25, 2023 | Podcast
You never know where your interests and hobbies will take you! Sarah shares her dream scenario here, going from a flower enthusiast in a busy healthcare career to a successful flower farmer. She was introduced to the world of local flowers and her local flower...
by Lisa Mason Ziegler | Apr 18, 2023 | Podcast
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This episode was guest hosted by Amelia Ihlo. Amelia is a flower farmer based in rural New Hampshire and owns the Rooted Farmers online flower-selling...
by Lisa Mason Ziegler | Apr 11, 2023 | Podcast
Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, normally called Ask a Flower Farmer. In this episode we instead did an Ask a Florist session with guest host Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is not...
by Lisa Mason Ziegler | Apr 4, 2023 | Podcast
Today I have BIG NEWS to share! For the first time EVER, my flower farming course is now available ON-DEMAND! Course: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! Who Is This Online School For? • Flower Gardeners who want to level up...