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Student Success Stories

by | Aug 12, 2021


Are you an Online Course Student? Submit your business here.

 

Sarah Wood
White Hall Flower Farm

Toano, VA
Established 2020

Growing space:
1/4 acre

Main Sales Outlet:
Online Farmers Market, social media, on farm sales


Courses Attended:

The Basics, Annual Crops, Marketing, and More!

Your course was a game-changer. It saved me several years of trial and error!  Our first year of flower farming was amazing! We couldn’t be happier with the results from last year and we are so excited to see how we can expand and improve this year.

Connect with White Hall Flower Farm: instagram.com/whitehallflowerfarm/, whitehallflowerfarm.com/, [email protected]


 

Jana Lefebvre
Garden Full of Blooms

Brenham, TX
Established 2020

Growing space:
5000 sq ft

Main Sales Outlet:
Florists

Courses Attended:
The Basics, Annual Crops, Marketing, and More!
Bulbs, Perennials, Woodies, and More!

Worth every dime!
I started my flower business just because I love flowers and more than tripled in size within my first year. I never have enough flowers and I’m doing better than I ever imagined!

Connect with Garden Full of Blooms:
facebook.com/GardenFullOfBlooms, instagram.com/gardenfullofblooms[email protected]


Kristin Hoskins
Three Way Flower Farm

Wichita Falls TX
Established 2020

Growing space:
1/3 acre

Main Sales Outlet:
Bouquet subscriptions


Courses Attended:

The Basics, Annual Crops, Marketing, and More!
Bulbs, Perennials, Woodies, and More!
The Wedding Process

Informative, realistic, and thorough while still giving personal attention.

The wedding process gave me basic, essential knowledge for what I need to do weddings. I realized I had to have key things -a cooler, a website, and good photography. Jenny lays out the process for online marketing as well with tips so that you can get a social media platform posting calendar going and be on point whether posting about weddings or farming in general. She also gives you confidence for growing for a specific date by unveiling the myth and helping you realize that it’s not that difficult with careful planning.

Connect with Three Way Flower Farm:
[email protected], Facebook.com/threewayflowerfarm, Instagram.com/threewayflowerfarm, Pinterest.com/threewayflowerfarm,[email protected]


 

Beth Holland
Happi Harvest

New Brockton, AL
Established 2020

Growing space:
1/4 acre

Main Sales Outlet:
Farmer’s Market and Website Orders

Courses Attended:
The Basics, Annual Crops, Marketing, and More!

Lisa’s course taught me everything I needed to know about the flower market. From making beds to business organization. Cool Flowers was a game-changer for me here in South Alabama. The heat is unbearable some days, but the concept of planting in the Fall to bring Spring flowers allowed so much more to offer. I could not have done it without her knowledge!!

I actually have my own business now! I’ve had a passion for flowers since a young girl. It led me to majoring in Horticulture from Auburn University. Life happened and I ended up working in an office job for the past 20 years. But my path changed when I met my husband. God had other plans that I couldn’t even begin to dream of. Just like Lisa, my husband came with land. All I need was a course to teach me about FLOWERS because the education that I had was only in landscape trees and shrubs.
The local farmer’s market is a HUGE support to me. I now make what I was making in my office job. Who would have ever thought? Start off slow and learn how to take care of your flowers first. I’ve slowly added more as I’m learning- I just planted a hydrangea grove, a white and pink Dahlia bed for wedding designers, and purchased an old truck bed to use for events. SLOW AND STEADY.

This course is PRICELESS! I don’t go a day without listening to one of Lisa’s podcasts or watching an Ask a Farmer Wednesday. She is very down to earth and practical, I love this about her! I looked at other courses and am so glad I made the decision to take this.

Connect with Happi Harvest Farm:
facebook.com/happiharvestflowerfarm, instagram.com/happi_harvest_/, happi-harvest.com/, [email protected]


 

Virginia Rudnicki
Flora Berry Farm

Berry, KY
Established 2020

Growing space:
1 acre

Main Sales Outlet:
Farmers Markets

Courses Attended:

The Basics, Annual Crops, Marketing, and More!

Very helpful course, covering all aspects of farming including the importance of knowing you are a business.
Using the information learned from the course, most flowers are growing and producing well. We have a good customer base at the market that purchases bouquets regularly plus branching out to receiving orders for bouquets. We also sell some flowers to florists.

Connect with Flower Berry Farm:
facebook.com/floraberryfarm, instagram.com/floraberryfarm/, floraberryfarm.com, [email protected]


 

Andi Thatcher
Rimrock Flower Farm

Roundup, Montana
Established 2019

Growing space:
1.25 acres

Main Sales Outlet:
Direct sales retail (website orders), farmers market, and wholesale to florists. All are about equal.
Courses Attended:
The Basics, Annual Crops, Marketing, and More!

This course gave me confidence in my ability to deliver a high-quality product, and charge an appropriate price for it!
Going into the flower farming world in the state of Montana is not for the faint of heart. But taking Lisa’s class really changed the game for us. The “Cool Flowers” growing method is absolutely necessary if you grow in cold climates, and this class gave us the confidence to push the limits of just how tough these plants are! The business side of this class was a game-changer for us also. It gave us the tools to walk into those flower shops with beautiful product, and a price list we were confident to hand out!

Connect with Rimrock Flower Farm:
facebook.com/rimrockflowerfarm, instagram.com/rimrockflowerfarm, www.rimrockflowerfarm.com, [email protected]


 

Heather Staten
Heather’s Flower Farm

Hood River, Oregon
Established 2019

Growing space:
3/4 acre


Main Sales Outlet:
About half bouquet subscriptions and half weddings/events.

Courses Attended:
The Basics, Annual Crops, Marketing, and More!
The Wedding Process

Practical, applicable instruction from some of the most experienced practitioners in the field! My business is a real business! I started as a keen hobby gardener three years ago selling weekly bouquets to a few friends. This year I had a 50 person CSA, expanded into wedding and event florals, and did bouquets for a small grocery store. The real-world advice I got from Gardener’s Workshop Instructors gave me the confidence to scale up successfully.

Connect with Heather’s Flower Farm:
instagram.com/heathersflowerfarm, www.heathersflowerfarm.com, [email protected]

View a video tour of Heather’s Flower Farm!


 

Jonalyn Carver
Blossom Lane Farm

Baker, FL
Established 2019

Growing space:
2 acres and growing

Main Sales Outlet:
Markets, florists, grocery, weddings, on-farm events, and subscriptions.

Courses Attended:
The Basics, Annual Crops, Marketing, and More!
Bulbs, Perennials, Woodies, and More!
Growing Cut-Flower Crops in Hoop and Greenhouses
The Wedding Process
Growing Your Business with Local Flower Sourcing

They are a roadmap to sanity. We are just finishing up year three and because of the knowledge received from the classes, I feel that we make more informed decisions as we shape our farm business.
Lisa’s Basics course got us started and growing ~ who knew that you could irrigate with drip tape?
Cool Flowers changed my life! I am able to successfully grow flowers I hadn’t even heard of before.
Dave’s Bulb, Perennials, and Woodies course gave us a step-by-step guide to follow. I was constantly pulling it up on my phone.
Jennie’s Wedding Process course helped make our wedding contracts more professional and was invaluable in helping to set us up for success.
Ellen’s Local Florist course really helped me serve our florist customers with more confidence.
Steve and Gretel’s Greenhouse and Hoops course answered all of the questions we didn’t know we had. It completely changed how we farm in our hoop house and in the fields.
I’ve also taken Jennie’s workshop class and Val’s bulb class.
All of these classes have helped us build a framework of diversified success for the farm from farmers markets, grocery sales, florist sales, subscriptions, on farm sales, workshops and weddings. I would not have had the confidence to dream big enough to accomplish what we have without this framework.

Connect with Blossom Lane Farm:
blossomlanefarm.com, facebook.com/blossomlanefarm, instagram.com/blossomlanefarm, [email protected]
View Bloom Lane Farm’s Story



Kristen Rubin
Sweetwater Stem Co

Gig Harbor, WA
Established 2019

Growing space:
1.5 acres
Main Sales Outlet:
I was terrified but I went to the little neighborhood market on the corner with my bouquets and asked her if I could sell them from her store. The word got out and I now sell from three different markets within 10 minutes of my farm. I also do porch pick up, DIY wedding buckets, and I have wedding florist ordering.

Courses Attended:
The Basics, Annual Crops, Marketing, and More!
Bulbs, Perennials, Woodies, and More!
Growing Cut-Flower Crops in Hoop and Greenhouses
The Wedding Process

I appreciate all the wonderful classes you provide for us beginning flower farmers. The way the classes are situated it’s very easy to access from my phone in the fields when I forget how to harvest something our need to look up a tad bit of information!

As Lisa says, start slowly and grow your knowledge before you go big. Practice your harvesting and make sure you present your flowers in a professional manner. Grow three times as much foliage as you think you will need and succession plant! And, above all, be courageous and confident! Local flowers are amazing and bring JOY!

Connect with Sweetwater Stem Co:
instagram.com/sweetwaterstemco/, [email protected]


Sue Dykstra
Creekside Growers

Middleville, MI
Established 2016

Growing space:
1/2, plus 2 large heated hoop houses & 1.5 acres heated under roof for growing Garden Center crop
Main Sales Outlet:
Through our garden center, but the goal is to grow into mostly providing for florists

Courses Attended:
Growing Cut-Flower Crops in Hoop and Greenhouses
Growing Your Business with Local Flower Sourcing
The Wedding Process

Our biggest success is being community-oriented. We host many events at the greenhouse to invite people in including dinners in our gardens, design classes, and summer classes for kids to teach them about flowers and making their own vase. Our goal is to create relationships with designers and florists to build on our success.

Connect with Creekside Growers:
instagram.com/creeksidegrowers, facebook.com/CreeksideMiddleville, Creeksidegrowers.com, [email protected]


Rebecca Muller
Locaflora Design
Gettysburg, PA
Established 2019

Growing space:
Florist
Main Sales Outlet:
Our retail shop + online sales + weddings

Courses Attended:
Growing Your Business with Local Flower Sourcing

I highly recommend Ellen’s class to florists it helped make it feel more approachable and less daunting. As a true believer in the benefits of local flower sourcing, I came to this course expecting to learn from the master – and I was not disappointed. Ellen is both knowledgeable and relatable, and her course was paced perfectly for me to learn, set goals, and feel progress. I left the course with a renewed sense of pride in my work and the rich traditions it honors, and I met a community of florists and growers who share my passion for supporting local. Well worth the investment!

Connect with Locaflora Design:
instagram.com/locafloradesign, locafloradesign.com, [email protected]


Listen to Becca & Lisa’s recent chat.


Wendy & Gracey Brubaker
Morningside Meadows Flower Farm

New Carlisle, Ohio
Established 2018

Growing space:
Less than 1/4 acre
Main Sales Outlet:
Florist, CSA, design work, farmers market (equal mix of retail & wholesale)

Courses Attended:
The Basics, Annual Crops, Marketing, and More!
Bulbs, Perennials, Woodies, and More!
Growing Cut-Flower Crops in Hoop and Greenhouses

After a trial first year and many failures, my 15-year-old daughter and I discovered that we loved becoming growers of flowers… that fall we dug in our heals and bit the bullet to immerse ourselves in a flower farming education with Gardeners Workshop. In our second year, we made wiser investments, grew ‘smarter’ with our newfound knowledge, added a hoop house, and broke even. We were hooked! After jumping in with all feet (& hands)— growing for success felt much more attainable. We’ve committed to continually expanding in knowledge and understanding (rather than square feet) using sustainable farming practices and now find ourselves tapping into a phenomenal market in the Miami Valley of Ohio. (Gross profit at in year 3, week 32 is over $31,500)

Couldn’t be where we are in 3 seasons without these courses! Can’t wait to see more from Lisa.

Connect with Morningside Meadows Flower Farm:
instagram.com/morningside.meadows, www.morningsidemeadowsflowerfarm.com, [email protected]

View a video tour of the farm!


 

Erin Simmons
Handpicked Homestead

Vashon, Washington
Established 2017

Growing space:
1/6 acre
Main Sales Outlet:
Florist wholesale & farmstand
Courses Attended:
The Basics, Annual Crops, Marketing, and More!

Lisa provides high-quality material and I LOVE her personal involvement with each class & alumni group. Her presence makes a huge difference. I feel like she really cares, and being able to learn from an expert is a game-changer. Lisa teaches in a down-to-earth fashion that feels doable and realistic. Her positivity (and occasional reality checks) are valuable tools that keep me going long after I have completed the inaugural course she offered.

Each year I have further invested in my business and have been more successful both financially and with flowers in the field. Last month, my flower income beat my “day job” income for the month – a milestone that made me feel great and further fueled the track I’m on. I continually learn from Lisa, both via new material in the online courses, in the alumni Facebook group, and the FB lives that she offers. I would not be where I am today without learning so much from Lisa!

Connect with Handpicked Homestead:
instagram.com/handpickedhomestead, www.HandpickedHomestead.com, [email protected]


 

April Oestman
Sandhill Bloomers

Holyoke, Colorado
Established 2021

Growing space:
1 acre
Main Sales Outlet:
Farmers market because of the support from both vendors and shoppers. I have built some wonderful relationships at the market, and the shoppers there seem to really like the more nontraditional bouquets.

Courses Attended:
The Basics, Annual Crops, Marketing, and More!
Cool Flowers, Beyond the Book for Flower Farming
Bulbs, Perennials, Woodies, and More!
The No-Till Micro-Scale Flower Farm

Take it!!! It will increase your knowledge so much, which translates into more professionalism in your business.

Connect with Sandhill Bloomers:
facebook.com/aprilo57, instagram.com/apriloestman, [email protected]


 

Kellie Schmidt
First Fruit Flowers

Bellingham, WA
Established 2016

Growing space:
1/5 acre
Main Sales Outlet:
Florist

Courses Attended:
The Wedding Process with Jennie Love

I have learned so much from Lisa, Jennie, Dave, and Ellen. They generously teach and encourage farmers and florists. Cool Flowers have changed my whole farm process for the better.

For most of my adult life, I’ve been a fourth-generation hobby gardener. Then I increased production to provide for my daughter’s wedding florist business (Blush Blossoms Floral). Over the next few years, I increased the garden to a 1/10 acre annual field with another approx 1/10 acre of perennials and woodies. Then I officially became my own business supplying to other florists, participating in a local growers group, and selling DIY wedding packages and market bouquets. My daughter and I run our businesses together including planning, growing, and designing. We each gravitate to our own specialties. We are more successful because of our partnership.

Connect with First Fruit Flowers:
facebook.com/firstfruitflowers, instagram.com/firstfruitflowers, www.blushblossomsfloral.com/diy-flowers, [email protected]


 

Kassi Yancey
Kindness Flowers

Gastonia, NC
Established 2018

Growing space:
2,400 square feet
Main Sales Outlet:
Farmer’s market, but moving towards subscription services and daily orders

 

Courses Attended:
The Basics, Annual Crops, Marketing, and More!
Bulbs, Perennials, Woodies, and More!
Growing Your Business with Local Flower Sourcing

The online courses are extremely beneficial; I could not do any of this had I not taken these courses. They save thousands of hours of time otherwise doing your own research plus you get the benefit of the community in the courses. My desire is to focus more on design and supporting other locally grown flowers and botanicals when I can’t source from my own garden.

Connect with Kindness Flowers:
facebook.com/kindnessflowers2018, instagram.com/kindness.flowers, [email protected]


 

Lahia Annis-Christy
Burghblooms

Lebanon, PA
Established 2020

Growing space:
1/8 acre
Main Sales Outlet:
Straight to consumer through flower subscriptions.
Courses Attended:
The Basics, Annual Crops, Marketing, and More!
Seed Starting Made Easy

The course gave me the knowledge to go from a home gardener to growing flower crops that are up to industry standards.  I sold out this growing season’s (2021) flower subscriptions! I plan to double my growing beds for next year to accommodate more of the requests from local florists that I was not able to supply flowers for this year. Thanks to the course, I have the confidence to know that I can grow, harvest, and condition the flowers so I provide my customers with a superior product!

Connect with Burghblooms:
facebook.com/burghblooms, instagram.com/burghblooms, www.burghblooms.com, [email protected]


 

Heather Moore
Fields of Heather Flower Farm

Perry, Iowa
Established 2019

Growing space:
1/8 acre
Main Sales Outlet:
Local Florists. They’ve been so supportive and enthusiastic about my flowers

Courses Attended:
The Basics, Annual Crops, Marketing, and More!
Seed Starting Made Easy

I was very nervous to approach my first florist. I did exactly as Lisa had instructed, I took samples, an availability list, and my contact information. I sat in my car at the first location working up the courage to go in. When I did, the florist was so receptive and so excited about my flowers! It was a contagious feeling to know that my flowers were valued and appreciated. Going to the next florist was so much easier after that. My community has been amazing! I get so much support on social media and was recently featured on the front page of our local newspaper. Tip: Download all of the reference materials. I look back at these all the time when I have questions! They’re my first source for answers.

Connect with Fields of Heather Flower Farm:
facebook.com/FieldsofHeatherFlowerFarm, instagram.com/fldsofheatherflowerfarm, [email protected],
News Article Feature


 

DeAnne Benedict
Flowers to Bless

Camp Hill, AL
Established 2017

Growing space:
3/4 acre
Main Sales Outlet:
I like selling to designers because I enjoy growing flowers more than designing. I love to see how they incorporate our flowers to create such beautiful arrangements for weddings and other events. I also enjoy selling at Farmer’s Markets because I like meeting other floral enthusiasts!

Courses Attended:
The Basics, Annual Crops, Marketing, and More!
Growing Cut-Flower Crops in Hoop and Greenhouses
The No-Till Micro-Scale Flower Farm
Forcing Glorious Blooms for the Holidays and Beyond!
Cool Flowers, Beyond the Book for Flower Farming

This course enabled me to learn everything I know to do. The information included will teach you everything you need to know about flower farming and it will guarantee your success. If you follow all of Lisa’s Instructions, you will be able to grow amazing flowers that everyone will love. Lisa presents the material in an easy to listen to and learn from format. It is a life-changing course. Since moving to our farm and following Lisa’s course material /resources and her continued educational offerings, we have quadrupled our sales. We are so thankful and could not ask for a better mentor and resource than Lisa! ????

Connect with Flowers to Bless:
Facebook.com/flowerstobless, www.flowerstobless.com, [email protected]


 

Missy Rolfe
Honeybee Flower Boutique

Wildwood, MO
Established 2020

Growing space:
1/16 acre
Main Sales Outlet:
Farmers Markets, with our 1967 Ford flower truck, Rosalee. It’s so fun to meet all the people and Rosalee and the flowers bring a lot of joy to others.
Courses Attended:
The Basics, Annual Crops, Marketing, and More!
Bulbs, Perennials, Woodies, and More!

You will come away with so much useful information. I’ve learned so much in a short time. And the other thing I’d say is flower people are the best kind of people. I love the support and comradery in the flower community.

I’m so blessed I get to do this and I’m so grateful for all of you!

Connect with Honeybee Flower Boutique:
[email protected]com, honeybeeflowerboutique.com, facebook.com/honeybeeflowerboutique,instagram.com/honeybeeflowerboutique/


 

Katie Bell
Simple Farm

Charlestown, IN
Established 2018

Growing space:
1/4 acre
Main Sales Outlet:
Farmers Markets
Courses Attended:
The Basics, Annual Crops, Marketing, and More!
Bulbs, Perennials, Woodies, and More!

Lisa and Dave’s courses helped me nail down my business and get a lot of things straightened out! I highly recommend these courses!

…the first year I beat my head against the wall. I loved growing flowers, but I was battling weeds, heat, bugs I had never seen before and harvesting and bouquet making took so long. I kept thinking “There has to be a way to crack this code…what can I do better, what can I change, what can improve on?”

I took Lisa’s course and really learned to be intentional in what I grow, and consistent in my succession planting. I learned how to harvest quickly and efficiently and just let the damaged flowers drop without crying over them. At the same time, I did research on farmer’s markets and displays and created bouquet recipes that dictated my planting schedule. That year I tripled my flower income, and the next year I doubled that.

Connect with Katie:
facebook.com/simplefarmindiana, instagram.com/simplefarmblooms, www.simplefarmindiana.com, [email protected]


 

Molly McCleary
Maypop Flower Farm

Neosho, Missouri
Established 2019

Growing space:
1/2 acre
Main Sales Outlet:
Farmers markets have been a wonderful outlet to boost my confidence in sales but I’m finding more security with florists because they need a steady amount of flowers each week.

Courses Attended:
Growing Your Business with Local Flower Sourcing
The No-Till Micro-Scale Flower Farm
Bulbs, Perennials, Woodies, and More!
The Basics, Annual Crops, Marketing, and More!

These courses are an encouraging space to grow. Loving instructors that are supportive of our process as beginning growers. They set a great foundation for me as I figure out my direction more and more. I recommend this course to everyone interested in this career because it is affordable and full of great information.

Connect with Molly:
[email protected], www.maypopflowerfarm.com, facebook.com/maypopflowerfarm, instagram.com/maypopflowerfarm


Are you an Online Course Student? Submit your business here.

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