#151: Florist Sales: The Untapped Market with Ellen Frost

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In this episode we catch up with Ellen Frost, TGW instructor and owner of Local Color Flowers floral design studio in Baltimore, MD. Ellen says that now, more than ever, florists are looking to local flower growers as sourcing options. As a studio designer purchasing from local flower growers for over 15 years, Ellen heard the call to put together a new on-demand workshop specifically for flower farmers, one that provides a roadmap to getting that first florist connection and sale. If you have been thinking about offering your flowers to florists, you should check it out!

Links & Mentions

Connect with Ellen on Instagram: Local Color Flowers  Florist Buying Local Flowers

Check out Ellen’s NEW on-demand workshop: Preparing to Sell to Florists

Learn about Ellen’s annual 6-week Online School: Growing Your Business with Local Flower Sourcing


The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s WorkshopFlower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!

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