Lisa’s School Content
Class 1 – Starting and Sustaining a Business
Session 1 – Clearing Time to Start and Run a Business
Session 2 – The Business
Session 3 – Money Matters
Session 4 – Getting Legal & Professional
Session 5 – Taking Stock of What You Have
Session 6 – Getting Organized
Session 7 – Life Balance
Session 8 – Business Stumpers
Bonus Content
Class 2 – Building and Managing the Working Garden
Session 1 – Working Garden Design
Session 2 – Soil Building and Management
Session 3 – Making Beds
Session 4 – Flower Farming Tools
Session 5 – Cover Cropping
Session 6 – Weed & Pest Concerns
Bonus Content
Class 3 – Selling What you Grow
Session 1 – Potential Customers
Session 2 – Deep Dive on Specific Customer Types
Session 3 – Customer Service
Session 4 – Marketing
Session 5 – Making Bouquets
Bonus Content
Class 4 – What to Grow
Session 1 – Seasonal Growing Outdoors
Session 2 – Producing Consistently
Session 3 – Growing Warm-Season Annuals
Session 4 – Growing Cool-Season Annuals
Session 5 – The Supportive Landscape
Session 6A – My Top Warm-Season Annuals
Session 6B – My Top Cool-Season Annuals
Session 7 – Other Crops
Bonus Content
Class 5 – Starting Seeds
Session 1 – Do I Start Seeds or Purchase Plants?
Session 2A – How to Start and Grow Transplants Indoors
Session 2B – Soil Blocking
Session 3 – How to Plant Seeds in the Garden
Session 4 – Rules of Commercial Seed Starting
Session 5 – Making a Germination Chamber
Session 6 – The Seed Starting Calendar
Bonus Content
Class 6 – Harvesting and Conditioning Cut Flowers
Session 1 – The Commercial Harvesters Toolbox
Session 2 – Harvesting Practices
Session 3 – Conditioning Steps and Products
Session 4a – Where to Make the Cut
Session 4b – Harvest Tips Tender Annuals
Session 4c – Harvest Tips Hardy Annuals
Bonus Content
Jeannie –
Amazing. Lisa is a gracious, engaged teacher and mentor with true heartfelt advice and wisdom. I cannot thank her enough for the course and for all she shares outside the course. An amazing value from an amazing mentor. Thank you Lisa!
Francesca –
I took this course in the hope of getting a solid base to start my business. I live overseas and I was a bit concerned the content would not fit perfectly the whole movement of flower farming where I am placed. Some sessions are obviously referred to the American market (e.g. legal and financial stuff) but I understand now what she can give us is a real solid knowledge base to investigate in more depth what is needed for our own business model. I found really practical information not only on how to farm but also on the way to set up a sustainable business, regardless of where you are based. Lisa really gives personal and honest advices and doesn’t romanticize the life of a flower farmer. The possibility of asking questions after each class is a real advantage as you can go a bit more personal and unravel specific issues you may have. This is also possible thanks to the support of the alumni Facebook community, which is very active and supportive!
This is a REAL good value for money course!
Tasha Hussey –
The basics annual crops class by Lisa Mason Zeigler is excellent. It connected the dots for me, and gave me the confidence to start my farm this year. The course is packed with information that I am constantly referencing. This class is so worth it.
Jennifer Frisbie – Frisbies Flowers (store manager) –
Lisa Mason Ziegler debunks the myths and gets down to the nitty gritty with razor-sharp clarity in this straight forward, comprehensive, affordable, environmentally friendly course…without overwhelm, without glamorizing, and without fluff. She is an exuberant, approachable, inspiring educator who generously shares vast amounts of vital information.
Unlike other courses with limited access to the instructor, Lisa is available weekly with live Q and A sessions and participates regularly in the online learning community. She’s constantly there to encourage and uplift her students.
Lisa’s methods work. No matter what your current skill level, invest in yourself and your flower farming future by taking this wonderful course!