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Lisa’s Proven System For Starting A Flower Farm!

“The Basics, Annual Crops, Marketing, and More!”

Online School with Lisa Mason Ziegler


$695 – Lifetime Access. Risk-Free Guarantee.

Turn Your Passion for Flowers into a Profitable Business!

Dreaming of starting your own flower farm, or you’re struggling to grow a flower farming business that truly flourishes—welcome! You’re in the right place.

6 BENEFITS of Flower Farming!

Earning Potential

Enjoy the freedom to scale your earnings by expanding at your pace. Flower farmers report average sales of $25,000 to $30,000 per acre.

Low Startup Costs

Start small with minimal upfront investment. Lisa still doesn’t own a greenhouse after 25+ yrs farming!

Work from Home

Benefit from the convenience of running your business right from your own backyard. Create a work-life balance that suits you.

Connect with Your Community

Build relationships with local florists, markets, and customers who value fresh, sustainably grown flowers.

Be Your Own Boss

Make decisions, set goals, and grow your business at your own pace without answering to anyone but yourself.

Start Small & Scale Up

Begin with as little as ÂĽ acre, just like Lisa did, and grow your business over time.

3,409 Students Enrolled

Your Instructor, Lisa Mason Ziegler

Pioneering Urban Flower Farmer

Lisa brings over 25 years of expertise in urban flower farming, sharing invaluable knowledge with gardeners and flower farmers alike through her innovative practices and techniques.

Accomplished Business Owner

As the founder of The Gardener’s Workshop, Lisa offers comprehensive online courses and curates a selection of seeds, tools, and supplies favored on her farm.

Esteemed Author

Lisa has penned three influential books on flower cultivation, including her latest work, The Cut Flower Handbook.

Influential National Speaker

A sought-after presenter at national conferences, Lisa inspires the next generation of flower growers with her expert methods and passionate philosophy.

Lisa’s Past Speaking Engagements

Lisa’s School Content

Video Sessions

Bonus Trainings

Printable Handouts

Class 1 - Starting and Sustaining a Business

Session 1 – Clearing Time to Start and Run a Business

‒ Where does the workday go?
‒ Why and how to do a brain dump
‒ How to structure the business day
‒ Tips to really make this all possible

Session 2 – The Business 

‒ Why starting small is the best way
‒ The name and face of the business
‒ The jump from gardener to flower farmer
‒ Online Printing Services

Session 3 – Money Matters

‒ How to get paid
‒ Why you need a CPA
‒ Keeping the books
‒ Financial goal
‒ Bookkeeping Software & Credit Card Processors

Session 4 – Getting Legal & Professional

‒ Why having a plan is important
‒ How to be a professional
‒ Why you need insurance
‒ Licensing and sales tax

Session 5 – Taking Stock of What You Have

‒ How to make the most out of what you have
‒ Taking an inventory can be an eye opener
‒ Thinking about cash to start the business

Session 6 – Getting Organized

‒ How to create a farm guide and record even if you are a terrible record keeper like me!
‒ The weekly schedule of a flower farm
‒ How to stick to your schedule

Session 7 – Life Balance

‒ How to draw a line in the sand
‒ It’s not rocket science–but persistence
‒ When to hire help

Session 8 – Business Stumpers

‒ Some of the common issues that can stop us dead in our business tracks.

Bonus Content

‒ When to Hire Training Video
‒ Multiple Recorded Live Q&A Sessions

Class 2 - Building and Managing the Working Garden

Session 1 – Working Garden Design

‒ Think beyond planting- plan for maintenance and tear down
‒ Laying out beds
‒ Windbreaks and drainage
‒ Rotation of crops

Session 2 – Soil Building and Management

‒ Getting a garden started
‒ Season to season soil building
‒ Leaf mold and compost
‒ Using organic fertilizers

Session 3 – Making Beds

This session is made up of 5 separate videos:
‒ 3a Making beds by hand
‒ 3b Making beds with a tiller
‒ 3c Making beds with a tractor and bed maker
‒ 3d Finishing beds
‒ 3e Tips

Session 4 – Flower Farming Tools

This session is made up of 4 separate videos:
‒ 4a About irrigation
‒ 4b Installing flower support netting
‒ 4c Talking fertilizers
‒ 4d Making a low tunnel

Session 5 – Cover Cropping

‒ The benefits
‒ How to include them in your garden
‒ Warm-season crops
‒ Cool-season crop

Session 6 – Weed & Pest Concerns

‒ Preventing weeds
‒ Reading the soil with what weeds are telling you
‒ Ditch pesky crops
‒ ID insects first

Bonus Content

‒ Weed Control
‒ No-Till Beds
‒ No-Till Planting
‒ Why Use Support Netting
‒ Multiple Recorded Live Q&A Sessions

Class 3 - Selling What you Grow

Session 1 – Potential Customers

‒ Breaking the image of yesteryear
‒ What markets might fit you?
‒ Growing for your market
‒ Pricing- don’t undersell yourself and the rest of us!

Session 2 – Deep Dive on Specific Customer Types

‒ 2a Florists
‒ 2b Farmers markets
‒ 2c Supermarkets
‒ 2d Members-only market and bouquet subscriptions
‒ 2e Farmstands, pick-your-own, designers, DIY brides, weddings and events, wholesale houses, co-ops and others

Session 3 – Customer Service

‒ Customers are always right
‒ Making it convenient to buy from us
‒ Look like the professional you are

Session 4 – Marketing

‒ Face-to-Face opportunities
‒ Social media
‒ Freebies

Session 5 – Making Bouquets

‒ Preparing to make bouquets
‒ Making bouquets

Bonus Content

‒ Preparing buckets for bouquet making
‒ Selling
‒ Missing Markets
‒ Market Display
‒ Making a Spring Bouquet
‒ Social Media System
‒ Selling in a Contactless World
‒ Why Build an Email List?
‒ Docs for Gathering Orders
‒ Multiple Recorded Live Q&A Sessions

Class 4 - What to Grow

Session 1 – Seasonal Growing Outdoors

‒ Why to have a road map
‒ The skills of growing outdoors
‒ Growing to fit your conditions

Session 2 – Producing Consistently

‒ Succession planting
‒ Easier to sell a steady crop
‒ Sticking with the schedule
‒ Planning how much to grow

Session 3 – Growing Warm-Season Annuals

‒ When to plant
‒ Giving them what they want
‒ Keeping the blooms coming

Session 4 – Growing Cool-Season Annuals

‒ When to plant
‒ Giving them what they want
‒ Keeping the blooms coming

Session 5 – The Supportive Landscape

‒ Planting beyond the garden
‒ Windbreaks
‒ Backup plantings

Session 6A – My Top Warm-Season Annuals

 

 

Session 6B – My Top Cool-Season Annuals

Session 7 – Other Crops

 

 

Bonus Content

‒ Grow List
‒ Peony Types
‒ Tuberose Digging Tip
‒ Accessing Bonus Course – Cool Flowers Field Grower’s Report
‒ Multiple Recorded Live Q&A Sessions

Class 5 - Starting Seeds

Session 1 – Do I Start Seeds or Purchase Plants?

‒ Sourcing seeds and reading a catalog
‒ Storing seeds
‒ Knowing when to buy seeds or plugs
‒ Buying plugs

Session 2A – How to Start and Grow Transplants Indoors

‒ Steps to starting seeds indoors
‒ Planting plug trays
‒ Rooting cuttings
‒ About soil blocks and care

Session 2B – Soil Blocking

‒ How to make, plant and maintain soil blocks
‒ All Things Soil Blocking includes the recipe
‒ Brands of soil that are for soil blocking
‒ Tubs for mixing blocking mix and water
‒ Row covers, hoops, and weight bags

Session 3 – How to Plant Seeds in the Garden

‒ Tips for success
‒ Preparing the bed top
‒ Planting seeds
‒ Preventing and eliminating weeds

Session 4 – Rules of Commercial Seed Starting

‒ How many seeds to start
‒ When to start the seed
‒ Pinching seedlings
‒ Planting seedlings in the garden

Session 5 – Making a Germination Chamber

‒ Why a chamber
‒ Supplies needed
‒ Steps to making a chamber

Session 6 – The Seed Starting Calendar

Bonus Content

‒ Seed Starting
‒ Pinching Annuals
‒ Cool Flower pinching in fall and winter
‒ Ammi Majus Germination Tip
‒ Sprouting Stage Tip
‒ Watering Tip
‒ Pinching Lisianthus
‒ Thinning Bells and Giant Poppies in very early spring.
‒ Spring Walk of Cool Flowers
‒ Direct Seeded Cool Flowers
‒ The Grow Room
‒ Multiple Recorded Live Q&A Sessions

Class 6 - Harvesting and Conditioning Cut Flowers

Session 1 – The Commercial Harvester’s Toolbox

‒ Equipment
‒ Preparing buckets
‒ Getting the buckets to the flowers
‒ Bucket washing station
‒ Cool room and cooler

Session 2 – Harvesting Practices

‒ Harvesting techniques
‒ Bloom quality related to the harvest schedule
‒ Stretching flash crops
‒ Bud stage to harvest
‒ When to trash flowers

Session 3 – Conditioning Steps and Products

‒ Why to use products
‒ How to use on a farm
‒ Educating customers
‒ Where to purchase

Session 4a – Where to Make the Cut

‒ What stage to harvest a bloom
‒ Where to make to cut
‒ Proper stripping

Session 4b – Harvest Tips Tender Annuals

‒ My warm-season tender annual harvest tips.

Session 4c – Harvest Tips Hardy Annuals

‒ My cool-season hardy annual harvest tips.

Bonus Content

‒ Harvesting Calla Lily
‒ Harvesting Lisianthus
‒ Harvesting Celosia, Plumes & Cockscomb
‒ Harvesting Hairy Balls
‒ Harvesting Zinnias
‒ Stage to Harvest Lime Light Millet
‒ Cool Flower and Sunflower Harvesting
‒ Multiple Recorded Live Q&A Sessions

6 COMMON MYTHS Of Flower Farming — Debunked!

Exclusive Bonuses — Designed to Help You Succeed!

Enroll today and unlock these added benefits, carefully crafted to support your growth and success:

“Cool Flowers” Field Grower's Report

BONUS 1: “Cool Flowers” Field Grower’s Report

Get access to this one-of-a-kind living report, detailing the field-growing experiences of flower farmers from all over the world. Learn what works (and what doesn’t) based on climate and conditions similar to yours!
1,700+ Member Facebook Community

BONUS 2: Exclusive 2,100+ Member Facebook Community

Connect with like-minded students, get valuable feedback, share insights, and stay up-to-date on industry trends within our supportive online community.
Gallery of  200+  Flower Images

BONUS 3: Access to Gallery of Our Flower Images

Transform your online presence with high-quality images for your website, social media, or marketing materials. Elevate your brand with captivating visuals that draw in more customers.

Gallery of  200+  Flower Images

BONUS 4: 34 Bonus Training Videos

Enjoy additional training videos covering everything from pinching and watering to advanced harvesting and flower conditioning techniques.

Frequently Asked Questions

What is the difference between School courses and Workshops?

Workshops vary from sixty minutes to over four hours of instruction, see individual courses for details. Each of these courses offer lots of valuable information on a specific topic that you can digest in a short amount of time and put into action right away.

School course content is much more comprehensive and covers broad topics. School courses are meant to serve as a long-term reference tool that you will use all throughout the course of your flower farming journey. Each course includes 6 modules, which each contain multiple video training sessions, instructor worksheets, and handouts, and an FAQ archive. All of the course sessions (including the FAQs) are searchable by keyword, so you can always find and go directly to the information that you need at any given time.

May I watch more than once?

You have lifetime unlimited access to your purchased courses.

Do I have to watch at a certain time?

You can watch the courses anytime at your convenience. Purchased On-Demand Courses will appear in your library immediately and will always be there for viewing. 

Do you offer course discounts?

Yes, once you are part of our course family (owning any online school or workshop) you will be eligible for $50 off additional school courses.

I live outside of the USA, may I purchase a course?

Yes, our online courses are available internationally.

Are the courses focused on growing in a specific region or area?

No, the courses are based on methods to apply to any growing area.
Free Sneak Peek<br />

Free Sneak Peek

In this FREE 13 minute video session from my school, you will learn how to hook up irrigation and receive a list of my preferred irrigation suppliers.

What Past Students Are Saying

126 reviews for Flower Farming School Online: The Basics, Annual Crops, Marketing, and More!

  1. Renee McNerhany

    This course offers a comprehensive guide to setting up your flower business, when and what types of flowers to grow, how to sell the flowers when they come flooding, farm business recording keeping and a whole lot more! A veritable check list for starting and growing a cut flower farm business!

  2. Mary Cervantes

    Your course provided me with the framework for how to make this dream come to life. More importantly, your delivery and experience gave me the confidence to jump in (smartly) and get growing.

  3. Kelli Testa

    As a former teacher I recognize the gift of good teaching in Lisa because she provides the tools a new learner needs, encouragement and repetition through the class library. I hear Lisa’s voice in my mind when I’m in my flower beds following her directions. It’s like having a friend and a teacher accompanying me during all stages of the planting, growing and harvesting processes. Taking her class is the best investment for farming success.

  4. Tamara Coffman – Fetching Flowers

    I loved Lisa’s Flower Farming Course! I learned so much valuable information about starting up the business, and how to plant, harvest and condition crops to get the most from each harvest. I love that I could complete the course when it was convenient for me, and that I am able to rewatch the courses when I need a refresher. This course and Dave’s course were well worth the money. I feel more confident going into my second year of flower farming with all of the knowledge that I have gained.

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Risk Free!

Our 100% Money Back Guarantee

Full refunds with no questions asked are given upon email request within 7 days of purchase. Once a refund has been issued you lose all access to the course.

100% Money Back Guarantee

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$695

Turn Your Flower Dreams Into Reality!

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