Farmer-Florist School Online:The Wedding Process
Online School with Jennie Love
Class 1 – Are Weddings/Events Right for You…and Which Ones?
Session 1 – Big Picture Thoughts: The Pros of Wedding Work
Session 2 – Big Picture Thoughts: The Cons of Wedding Work
Session 3 – Personality Traits of a Successful Farmer-Florist
Session 4 – Know Your WHY from the Start
Session 5 – Many Approaches to Weddings
Session 5a – DIY/Bulk Bucket Sales
Session 5b – A La Carte or Menu Style Design Services
Session 5c – Full Service Event Design
Session 6 – Why You Need a Team from the Start!
Session 7 – Working with Freelancers
Session 8 – How to Become the Cream in a Saturated Market
Recorded Live Q&A Sessions – 2022, 2021, November 2020, March 2020
Class 2 – Growing and Sourcing Flowers for Weddings and Events
Session 1 – Starting from Scratch: Why You Don’t Have to Grow It All
Session 2 – Top Ten Foundational Flowers to Grow Yourself for Weddings
Session 3 – Top Ten Foliages to Grow Yourself for Weddings
Session 4 – Grow to Set Yourself Apart
Session 5 – (Generally) What Not to Grow Yourself and Where to Source
Session 6 – Crop Planning for Event Design
Session 7 – Tulips and Peonies
Session 8 – “More of Less” – The Key to a Farmer-Florist’s Sanity
Recorded Live Q&A Sessions – 2022, 2021, November 2020, March 2020
Class 3 – Finding Clients
Session 1 – Who Is YOUR Client?
Session 2 – Establish YOUR Style
Session 3 – Online Marketing Platforms – Instagram
Session 4 – Online Marketing Platforms – Pinterest
Session 5 – Online Marketing Platforms – Facebook
Session 6 – Online Marketing Platforms – Google
Session 7 – Online Marketing Platforms – Blogging
Session 8 – Wedding Wire / The Knot / Etc.
Session 9 – #IRL – Vendor Networking
Session 10 – #IRL – Photo Shoots
Session 11 – #IRL – Wedding Shows
Session 12 – #IRL – Farmers Markets / Pop Ups
Session 13 – #IRL – Happy Clients
Recorded Live Q&A Sessions – 2022, 2021, November 2020, March 2020
Class 4 – Communicating with Clients
Session 1 – Setting Boundaries from the Start
Session 2 – Tips for Streamlining Emails
Session 3 – The Client Questionnaire
Session 4 – How to Say “No”
Session 5 – How to Host a Successful Consultation Meeting
Session 6 – Pictures Are Worth a Thousand Words
Session 7 – They Booked! Now What?
Session 8 – Final Design Meetings
Session 9 – Day of the Wedding and Beyond
Recorded Live Q&A Sessions – 2022, 2021, December 2020, March 2020
Class 5 – Crafting a Complete Proposal Package
Session 1 – What’s in a Proposal Package?
Session 2 – Proposal Descriptions
Session 3 – Time-Saving Tips for Creating Proposals
Session 4 – Mood Boards
Session 5 – Contracts Overview
Session 5a – The Exclusivity Clause
Session 5b – The Responsibilities Clause
Session 5c – The Communications Clause
Session 5d – The Cancellation Clause
Session 5e – The Payments Clause
Session 6 – Sending the Proposal Package
Session 7 – Revisions and Follow-Up to the Proposal Package
Session 8 – Other Client Documents
Recorded Live Q&A Sessions – 2022, 2021, December 2020, April 2020
Class 6 – Pricing for Profitable Wedding Work
Session 1 – Big Picture Pricing Strategies
Session 2 – The “Recipe”
Session 3 – A Proven Pricing Formula
Session 4 – The X Factor
Session 5 – The Farmer-Florist Pricing Advantage
Session 6 – Respecting the Industry Standards
Session 7 – Defending Your Pricing
Recorded Live Q&A Sessions – 2022, 2021, December 2020, April 2020
Course Wrap-Up
Video: Wrap-Up
Recorded Live Q&A Sessions – 2022, 2021, December 2020, April 2020
Bonus Class: Hard Lesson Learned from COVID-19
Navigating COVID-19 as an Event Florist: Critical Lessons Learned
Lesson 1 – The Mark-Up Model Must GO!
Lesson 2 – Clean Up the Contract!
Lesson 3 – Designer’s Choice is the Only Choice!
Rebecca –
Wow – weddings and events are a big opportunity for flower farmers! This course is a thorough guide to what it takes to be a successful and profitable farmer florist. Jennie is both inspiring and realistic about best practices and valuing your time and your ability to create a beautiful product, all the while maintaining a high standard for customer care and compassion. Like Lisa and Dave in other courses, Jennie is dedicated to sharing her knowledge and encouraging comaraderie amongst everyone involved in the wedding/event, as well as flower-farmer florists.
Jonalyn Carver (store manager) –
Having lifetime access to your courses is absolutely a life saver! All winter and spring I have been referring back to your cool flowers book and video and Dave’s class is still being referred to multiple times a week as I figure out something in the field, prepare to plant something new and plan for this fall. Last night I sat down and reviewed portions of Jennie’s class as I was preparing for a consult today. I love that everything is so clearly labeled and easy to find and you can just pop back and find just what you need!
Mary Turner –
For years, I have been trying to get to Jennie’s farm for a workshop and now she has come into my living room! Great course, lots of information – really tons of detailed information that is useful to our farmer-florist wedding business. Thanks everyone for such a fabulous course!!
Terry Turner –
Jennie’s class was fantastic, she goes over so many things that I had never thought of and offers so much detail into how she runs her business. I definitely will be changing and adding to how I run the wedding side of my business. Thanks so much to Jennie and the Gardeners Workshop Farm for all of the hard work put into the class.