Farmer-Florist School Online: The Wedding Process
The Wedding Process
with Jennie Love
Wondering if now is the time to enter the farmer-florist business? If you’ve been considering adding weddings and events to your flower business view the video below!
Sign Up for the 2023 Waitlist Below
Learn About Jennie’s On-Demand Course
Making Workshops Work For You
Money-back guarantee within 7-days of course going live with no questions asked. Details in the FAQ.
Signup for the 2023 Waitlist
You are signing up to be added to the 2023 course waitlist, as well as, receive the prerecorded webinar, Local & Sustainable Weddings an interview with Jennie Love. Plus, the accompanying PDF, Quick Photography Tips & Photography Editing Tips.
Also, receive links to broadcast replays along with any associated resources, notifications when courses are available, interviews with our instructors, exclusive information, and more!
Farmer-Florist School Online: The Wedding Process
In this course, Jennie Love, a leader in the farmer-florist industry, brings lessons from her firsthand experiences from doing over 600 weddings. Learn how Jennie’s event florist business came through the pandemic and what her business vision is for its future.
Go behind the glam of the flowers and master the behind-the-scenes business and planning process. From initial client contact all the way through to post-wedding follow-up, is where true success lies for a farmer-florist business.
This course covers these important topics and more:
- Determining which type of weddings and events are right for you
- Growing and sourcing sustainably for weddings (including top crops to plant)
- Finding the right clients
- Communicating efficiently and effectively with clients to save your sanity
- Crafting a proposal package that sells
- Pricing for profit and strategizing for long-term business growth
- Learning to say no and be graceful under fire
- NEW Sessions for 2020: Navigating Covid-19 as an Event Florist, Critical Lessons Learned:
- The Mark-up Model Must GO!
- Clean Up the Contract
- Designer’s Choice is the Only Choice!
Farmer-Florist School Online: The Wedding Process is a 6-week self-paced course with over 16 hours of video plus live weekly group coaching call sessions.
Registration for this course will be open October 2023. The 6-week course cost is $695.
This course has been specifically designed for farmer-florists, but is open and helpful for any students curious about or already working in the wedding industry. It will serve as a great springboard for those designers who may not currently be growing their own flowers but who would like to start.
Learn About Jennie’s On-Demand Course – Making Workshops Work For You
Meet Jennie Love
Owner and Creative Director of Love ‘n Fresh Flowers in Philadelphia, Jennie Love is a professionally-trained floriculturist and life-long farmer. Leaving behind an earlier career in corporate marketing, Jennie took up urban flower farming in 2008 and launched her bustling event design studio in 2009. A charismatic and passionate entrepreneur, Jennie found her natural niche crafting sustainable wedding designs using her own farm’s flowers. Arguably the foremost farmer-florist in the industry today, she has flowered more than 800 weddings and numerous other special events in the past decade.
Jennie has been featured in the New York Times, Martha Stewart Weddings, Brides Magazine, The Knot, and the Philadelphia Inquirer for her seed-to-centerpiece efforts. She was named one of the top wedding florists in the nation by Martha Stewart. In addition to weddings, her distinctively lush and textural floral designs have been used in numerous photo shoots, magazines, style blogs, and books. Jennie has hosted hundreds of workshops and master classes at her farm as well as traveling across the U.S. and Canada to teach. She served for nine years on the leadership board of the international Association of Specialty Cut Flower Growers, including three years as president.
She is the host of the popular flower farming podcast, No-Till Flowers. In 2022, she launched the Regenerative Flower Farmers Network that has over 1,000 members worldwide today.
On a petite, but highly productive, five-acre farm in Philadelphia, Jennie runs a profitable floral business that fully supports herself and four+ employees each season. She has built her farm from the ground up, one hundred percent on her own initiative, over the past 15 years, using weddings and workshops as the main revenue source. In her courses, you’ll learn how she did it.
Note of interest: Watch the Association of Specialty Cut Flower Growers documentary Local Flowers, Local Farmers here. Jennie’s story was one of several that was included in the filming.
What Students Are Saying About This Course!
18 reviews for Farmer-Florist School Online: The Wedding Process
Frequently Asked Questions
What is the difference between School courses and Mini-Workshops?
Mini-Workshops vary from sixty minutes to over four hours of instruction, see individual courses for details. Each of these courses offers lots of valuable information on a specific topic that you can digest in a short amount of time and put into action right away.
School course content is much more comprehensive and covers broad topics. School courses are meant to serve as a long-term reference tool that you will use all throughout the course of your flower farming journey. Each course includes 6 modules, which each contain multiple video training sessions, instructor worksheets, and handouts, and an FAQ archive. All of the course sessions (including the FAQs) are searchable by keyword, so you can always find and go directly to the information that you need at any given time.
May I watch the courses more than once?
You have lifetime unlimited access to your purchased courses.
I live outside of the USA, may I purchase a course?
Yes, our online courses are available internationally.
Can I watch my course right away?
If you purchased a School Course that is starting at a later date the library will be empty until the course launch date.
How does the money back guarantee work?
Full refunds with no questions asked are given upon email request within 7 days of purchase or within 7 days of the course going live. Once a refund has been issued you lose all access to the course.
Sophie Trouillet Ducharme –
Jenny’s course was awesome! We were in the middle of the pandemic mess, sessions were super packed with unparralled info and knowledge. Jenny is a wonderful treacher able to transfer her enormous knowledge in a very sharp and comprehensive way! The weekly Q&A sessions were super helpful to navigate the process and to have all (I mean ALL) questions anwered. It’s now 6 months after the class and I already saved so much $ (and mental health) with what I learned. Thanks so much Jenny!
Jennifer M. –
I am so happy I found Jennie’s course! I started off as a certified florist and started growing flowers a few years ago. I wanted to learn how to tie these two passions together and boy did I. I’ve learned so much Valuable information about how to step up my business and offer my own flowers. If you are on the fence about enrolling take the leap and invest in yourself and your business. You won’t regret it!
Deborah Gibson –
As part of any business plan, I had to figure out which way to take my flower farm/business. After the first few modules with Jennie, I knew I had found the place where my interests met my capabilities and they met a unfilled need in my surrounding area. Jennie taught us what we needed to know to take the leap into wedding and event work. Kudos to her for her forsight and knowledge and sharing it with us. Great class. I watch/listen to it often to refresh what I learned.
lynn baker –
I am so thankful I came across this course. When I began to grow flowers several years ago I had ordered hundreds of dollars in seed waiting for Spring to arrive. I had read a lot of cut-flower books and I even have a degree in agriculture BUT was so thankful to have read Cool Flowers with two weeks to spare to Fall plant my seeds. I had a completely profitable first Spring because of Lisa’s book, Cool Flowers that if I had neglected to read it even just a few weeks later the first year would have been a complete failure. I had the exact same benefit from this course. I had a bride approach me about wedding flowers, I had no clue how to price, what to say/not to say/how to say it. I knew I could grow them but I didn’t have the knowledge of how the wedding and events business worked. I signed up for the course and I am so thankful I did. I was able to book the bride and designed my first non-family wedding last weekend! It was beautiful and I have already had another bride contact and pay for a wedding later in the summer. I will forever be grateful for the time Jennie poured into the video, live Q&A, and even today she still shares information that is so helpful for all of us to create a sustainable business that honors the floral industry!