Farmer-Florist School Online:The Wedding Process
Online School with Jennie Love
Class 1 – Are Weddings/Events Right for You…and Which Ones?
Session 1 – Big Picture Thoughts: The Pros of Wedding Work
Session 2 – Big Picture Thoughts: The Cons of Wedding Work
Session 3 – Personality Traits of a Successful Farmer-Florist
Session 4 – Know Your WHY from the Start
Session 5 – Many Approaches to Weddings
Session 5a – DIY/Bulk Bucket Sales
Session 5b – A La Carte or Menu Style Design Services
Session 5c – Full Service Event Design
Session 6 – Why You Need a Team from the Start!
Session 7 – Working with Freelancers
Session 8 – How to Become the Cream in a Saturated Market
Recorded Live Q&A Sessions – 2022, 2021, November 2020, March 2020
Class 2 – Growing and Sourcing Flowers for Weddings and Events
Session 1 – Starting from Scratch: Why You Don’t Have to Grow It All
Session 2 – Top Ten Foundational Flowers to Grow Yourself for Weddings
Session 3 – Top Ten Foliages to Grow Yourself for Weddings
Session 4 – Grow to Set Yourself Apart
Session 5 – (Generally) What Not to Grow Yourself and Where to Source
Session 6 – Crop Planning for Event Design
Session 7 – Tulips and Peonies
Session 8 – “More of Less” – The Key to a Farmer-Florist’s Sanity
Recorded Live Q&A Sessions – 2022, 2021, November 2020, March 2020
Class 3 – Finding Clients
Session 1 – Who Is YOUR Client?
Session 2 – Establish YOUR Style
Session 3 – Online Marketing Platforms – Instagram
Session 4 – Online Marketing Platforms – Pinterest
Session 5 – Online Marketing Platforms – Facebook
Session 6 – Online Marketing Platforms – Google
Session 7 – Online Marketing Platforms – Blogging
Session 8 – Wedding Wire / The Knot / Etc.
Session 9 – #IRL – Vendor Networking
Session 10 – #IRL – Photo Shoots
Session 11 – #IRL – Wedding Shows
Session 12 – #IRL – Farmers Markets / Pop Ups
Session 13 – #IRL – Happy Clients
Recorded Live Q&A Sessions – 2022, 2021, November 2020, March 2020
Class 4 – Communicating with Clients
Session 1 – Setting Boundaries from the Start
Session 2 – Tips for Streamlining Emails
Session 3 – The Client Questionnaire
Session 4 – How to Say “No”
Session 5 – How to Host a Successful Consultation Meeting
Session 6 – Pictures Are Worth a Thousand Words
Session 7 – They Booked! Now What?
Session 8 – Final Design Meetings
Session 9 – Day of the Wedding and Beyond
Recorded Live Q&A Sessions – 2022, 2021, December 2020, March 2020
Class 5 – Crafting a Complete Proposal Package
Session 1 – What’s in a Proposal Package?
Session 2 – Proposal Descriptions
Session 3 – Time-Saving Tips for Creating Proposals
Session 4 – Mood Boards
Session 5 – Contracts Overview
Session 5a – The Exclusivity Clause
Session 5b – The Responsibilities Clause
Session 5c – The Communications Clause
Session 5d – The Cancellation Clause
Session 5e – The Payments Clause
Session 6 – Sending the Proposal Package
Session 7 – Revisions and Follow-Up to the Proposal Package
Session 8 – Other Client Documents
Recorded Live Q&A Sessions – 2022, 2021, December 2020, April 2020
Class 6 – Pricing for Profitable Wedding Work
Session 1 – Big Picture Pricing Strategies
Session 2 – The “Recipe”
Session 3 – A Proven Pricing Formula
Session 4 – The X Factor
Session 5 – The Farmer-Florist Pricing Advantage
Session 6 – Respecting the Industry Standards
Session 7 – Defending Your Pricing
Recorded Live Q&A Sessions – 2022, 2021, December 2020, April 2020
Course Wrap-Up
Video: Wrap-Up
Recorded Live Q&A Sessions – 2022, 2021, December 2020, April 2020
Bonus Class: Hard Lesson Learned from COVID-19
Navigating COVID-19 as an Event Florist: Critical Lessons Learned
Lesson 1 – The Mark-Up Model Must GO!
Lesson 2 – Clean Up the Contract!
Lesson 3 – Designer’s Choice is the Only Choice!
Nancy Jordan –
Jennie is an excellent teacher with so much knowledge-and even better – SHE SHARES IT! This course will lead you to a successful wedding business, no doubt about it!
All of the Gardeners Workshop courses are worth their weight in gold!
Jennifer Fiss –
This course is a game changer! It is so jam packed with information that would take years to amass on your own. Jennie is such a fun, generous, and knowledgeable teacher. This course covers everything you need to know and more to be a successful event designer and grower. Lifetime access is such a bonus because I refer back to the lessons and resources frequently. It’s just like having 24/7 access to your own farmer florist mentor. I highly recommend this class without reservation!
Andrea –
You will not be disappointed, this course is fabulous!
Jenny – Eastview Gardens –
I am a flower farmer expanding into wedding work with confidence and Jennie’s course did not disappoint! She is knowledgeable, down to earth, approachable, and is willing to share all the details for success. I am beyond grateful to have the info in this course to keep coming back to as I figure out my own path. Thank you!!