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#122: Am I Ready to Join or Start a Collective? Interview with Amelia Ihlo

by | Apr 12, 2022

In this episode, Lisa Z and Collectives 101 instructor Amelia Ihlo discuss what it takes as a flower farmer to be ready to join or start a floral collective. They touch on common indicators for success, such as knowing your market & your customer’s needs, examining your grower network & relationships, thinking about short and long-term plans, and building resources.

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Book: A Complaint Is a Gift

We thought you also may enjoy: Podcast #119: What is a Collective, Anyway? Interview with Amelia Ihlo

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!