Profitable Flower Farming

Online Workshop with Lennie Larkin

Class 1

Session 1: Painting The Outline of Your Farm
Session 2: Personal Goal Setting
Session 3: Financial Goal Setting
Session 4: Turning Goals into Metrics
Session 5: Setting Your Income & Gross Sales Goals
Session 6: Average Farm Finances

Class 2

Session 1: Don’t Try to Sell Everything to Everyone
Session 2: Flower Farming Sales Channels
Session 3: Flower Crop Markups
Session 4: Average Flower Orders
Session 5: Picking Your Sales Channels, Part 1
Session 6: Picking Your Sales Channels, Part 2
Session 7: Setting Your Monthly Sales Goals

Class 3

Session 1: Looking at Crops Through New Lenses
Session 2: Crops and Their Role in the Marketplace
Session 3: Planning Your Mix of Crops
Session 4: Strategic Crop Planning
Session 5: Your Sowing & Succession Schedule

Class 4

Session 1: Shifting to Critical Thinking
Session 2: Opportunity Costs
Session 3: Crop Profitability
Session 4: Time Studies
Session 5: Crop Cost of Production
Session 6: Re-Evaluating Your Crop Mix with Profitability in Mind